High-speed internet and a sharp rise in smartphone use are making it easier than ever to deliver great videos to a wide audience, boosting awareness, engagement and bringing in customers.
With the majority of marketers now producing video content, it’s more important than ever to create videos that are both more useful and more shareable than your competitors.
Why invest in video marketing?
Concise, trustworthy and multi-dimensional, video allows your brand to convey its message more effectively than any other format.
- Video is shared more often on social media than any other type of content
- 1/3 of all online activity is spent watching video content
- Emails that include video see a 200% to 300% increase in click-through rates
- Video on landing pages can increase conversions by 80%
Also, as YouTube’s parent company, it’s worth noting that Google loves videos. By adding rich video content to your site, you not only create valuable material for your rankings, but engaging, quality information that your audience will love as well.
What we do
From our high tech studio located in Hertfordshire, our team of creatives and digital experts deliver exciting, engaging content tailored to your needs. Whether your a B2B or a B2C business, we will work with you to define a brief that is aligned to commercial goals.
'We trust Ad-Rank to produce on-page and off-page content that engages with our target audience, consolidates our brand and, above all, drives traffic and conversions.'
Adam Baker, Alan Boswell
Ideas and planning
You tell us what message you want to convey and what your goals are — from boosting website traffic to driving conversions. Our creative video marketing team will brainstorm ideas and solutions, taking your brand identity, objectives and budget into consideration.
We’re perfectionists. Whether you’re looking for a product demo, an animated advert or a series of testimonials, we use the very best in video technology to turn great ideas into winning content.
From special effects and colour correction to CGI and sound-track work, let our creative team work their magic. With your feedback and input, we transform videos from the everyday to the unforgettable.
With over 3 billion hours of video watched through the site each month, YouTube is the most popular video platform in the world. We’ll research the best keywords for your titles and descriptions, and help you optimise your videos for search using YouTube Cards.
Even the best video content does not get found on its own which is why you need to consider outreach at the point of planning your content. Our campaigns have reached hundreds of thousands of viewers, and it’s the combination of quality content and concise promotional strategy that brings those winning results. See our native advertising service for more information on paid content promotion.
Video content for any purpose
Whatever your goals, there’s a type of video that will help you achieve them:
- Shareable short-form (viral video)
- Product demos
- Animation and stop-motion
- Recruitment videos
- Event coverage
- Reviews and testimonials