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Migrate your website without destroying your organic traffic.

Our approach.

Whether you’re moving content management systems, restructuring or re-designing your site or switching to a new server, a website migration can make or break your website’s performance.

A successful migration process may not only increase the SEO-friendliness of your site, it can also mean better user experience, streamlined processes for you and a professional, contemporary design. Here at Ad-Rank, we work with you and your team to create and implement a strategy that will make your move as seamless as possible, regardless your industry, website size or current platform.

How we can help.

Direct from our studio, our team of SEO and digital marketing experts deliver thorough, actionable migration plans tailored to the needs of your business. We will work with you, with your industry in mind – whether B2B or B2C – to define a brief that is aligned to your commercial goals.

Define a strategy to suit you

We work alongside your team of developers, marketers and SEO consultants to define goals, update your marketing objectives and ensure everyone is on the same page.

Analyse your current website

We like to get personal. From Google Analytics data and landing page traffic, to blog URLs and internal linking structures, we use the best online tools to conduct a thorough technical SEO audit. This will identify your website’s strengths and potential risks, so you can maintain existing rankings, sales and income post-migration.

Vet a new platform

From a new content management system to a more SEO-friendly URL structure, let our digital experts help you weigh up your options. Using our industry knowledge and concrete data, we will identify the best platform for your business’ growing needs.

Develop your redirect plan

Even the best migration intentions can go wrong without this step. Our team works with you to create a detailed, exhaustive redirect plan to pass your all-important SERPs from your old site to your new one and minimise the risk of affecting your organic traffic.

Migrate your site

Once we’ve researched, analysed and vetted every aspect of your migration, we’ll help you put the plan in place. From setting up the new hosting infrastructure and checking the fluctuation of your rankings, to closely monitoring your crawling statistics and errors in Search Console, we’ll be with you throughout the process.

Monitor your site post-migration

We stick with you to the finish line, watching traffic levels on your old and new servers and helping you close down your previous hosting platform, even after migration has been completed. You can be certain that any errors will be fixed, and our team will provide detailed reports of your new site’s performance levels.

Why invest in website migration?


We’ve delivered successful campaigns on behalf of a number of leading brands, including:

Award-winning work.

Whether it’s SEO, content marketing or digital PR, we have been accredited with some of the digital marketing industry’s most prestigious awards.

UK Search Awards 2018 Shortlisted
The Drum Search Awards 2017 Winner
UK Search Awards 2016 Winner
The Drum Search Awards 2018 Finalist
European Search Awards 2018 Shortlisted
European Search Awards 2017 Shortlisted
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  • Referrals up 2,129%
  • Organic up 33%
  • Social up 37%
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  • National coverage

  • Over 30 backlinks
  • Average DA of 72
ipad background

  • Referrals up 83%
  • Organic up 43%
  • Revenue up 115%


See what our clients say about us. That’s why they come back for more…

“Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand.

Ian Crawford, Brand Manager, Holiday Hypermarket

“Ad-Rank grasped the style and tone we were looking for instantly and delivered great quality content on time, every time.


Vanessa Lenssen, CEO, GoLearnTo

“Working with Ad-Rank gives me confidence that I am not only working with a knowledgeable SEO partner, but also an agency that really cares about my business.

Sheryl Makin, Managing Director, The Luxury Travel Boutique

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