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Migrate your website without destroying your organic traffic.

Our approach.

Whether you’re moving content management systems, restructuring or re-designing your site or switching to a new server, a website migration can make or break your website’s performance.

A successful migration process may not only increase the SEO-friendliness of your site, it can also mean better user experience, streamlined processes for you and a professional, contemporary design. Here at Ad-Rank, we work with you and your team to create and implement a strategy that will make your move as seamless as possible, regardless your industry, website size or current platform.

How we can help.

Direct from our studio, our team of SEO and digital marketing experts deliver thorough, actionable migration plans tailored to the needs of your business. We will work with you, with your industry in mind – whether B2B or B2C – to define a brief that is aligned to your commercial goals.

Define a strategy to suit you

We work alongside your team of developers, marketers and SEO consultants to define goals, update your marketing objectives and ensure everyone is on the same page.

Analyse your current website

We like to get personal. From Google Analytics data and landing page traffic, to blog URLs and internal linking structures, we use the best online tools to conduct a thorough technical SEO audit. This will identify your website’s strengths and potential risks, so you can maintain existing rankings, sales and income post-migration.

Vet a new platform

From a new content management system to a more SEO-friendly URL structure, let our digital experts help you weigh up your options. Using our industry knowledge and concrete data, we will identify the best platform for your business’ growing needs.

Develop your redirect plan

Even the best migration intentions can go wrong without this step. Our team works with you to create a detailed, exhaustive redirect plan to pass your all-important SERPs from your old site to your new one and minimise the risk of affecting your organic traffic.

Migrate your site

Once we’ve researched, analysed and vetted every aspect of your migration, we’ll help you put the plan in place. From setting up the new hosting infrastructure and checking the fluctuation of your rankings, to closely monitoring your crawling statistics and errors in Search Console, we’ll be with you throughout the process.

Monitor your site post-migration

We stick with you to the finish line, watching traffic levels on your old and new servers and helping you close down your previous hosting platform, even after migration has been completed. You can be certain that any errors will be fixed, and our team will provide detailed reports of your new site’s performance levels.

Why invest in website migration?

Experience.

We’ve delivered successful campaigns on behalf of a number of leading brands, including:

Award-winning work.

number-1 Website Migration
 

cruisedeals.co.uk

  • Referrals up 2,129%
  • Organic up 33%
  • Social up 37%
number-1 Website Migration
 

latedeals.co.uk

  • National coverage

  • Over 30 backlinks
  • Average DA of 72
number-1 Website Migration
 

holidayhypermarket.co.uk

  • Referrals up 83%
  • Organic up 43%
  • Revenue up 115%

Testimonials.

See what our clients say about us. That’s why they come back for more…

“Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand.

 

number-1 Website Migration

Ian Crawford
Marketing Manager, TUI Group

“Ad Rank have really stood out from the competitors, they are a very forward thinking content marketing agency who really understand SEO.

 

number-1 Website Migration

Will Richardson
Starcom Mediavest

“We trust Ad-Rank to produce on-page and off-page content that engages with our target audience, consolidates our brand and, above all, drives traffic and conversions.

number-1 Website Migration

Adam Baker

Alan Boswell

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