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Maintain a healthy backlink profile.

To avoid search engine penalties from the likes of Google you need to maintain a healthy backlink profile.

Our approach.

Toxic backlinks pose a significant risk to your site’s health, so it’s important to undergo regular link detoxes and ensure that none slip under the radar. We have experience in successfully identifying and removing bad links, minimising their negative SEO impact and improving organic search rankings in the process.

A healthy backlink profile can have a huge impact upon website rankings, yet many business owners don’t realise that not all links are created equal. It’s very much a case of quality over quantity, as some lower-value backlinks have the potential to undermine your wider SEO efforts or even incur Google penalties.

Our link detox service.

We work closely with each client throughout the process and employ best practice techniques for link removal. Typically, our link detox consists of:

Link audit – extracting and reviewing the full list of backlinks pointing to your domain, from all sources across the web

Link analysis – analysing each link individually, using a range of software to identify any associated risks

Link review – we will present you with a full list of toxic and potentially toxic links, working together to find the right solution on a case-by-case basis

Toxic link removal – any links deemed toxic will be entered into a disavow file and submitted to your site’s Google Search Console profile

The benefits of a link detox.


We’ve delivered successful campaigns on behalf of a number of leading brands, including:

Award-winning work.

number-1 Link Detox

  • Referrals up 2,129%
  • Organic up 33%
  • Social up 37%
number-1 Link Detox

  • National coverage

  • Over 30 backlinks
  • Average DA of 72
number-1 Link Detox

  • Referrals up 83%
  • Organic up 43%
  • Revenue up 115%


See what our clients say about us. That’s why they come back for more…

“Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand.


number-1 Link Detox

Ian Crawford
Marketing Manager, TUI Group

“Ad Rank have really stood out from the competitors, they are a very forward thinking content marketing agency who really understand SEO.


number-1 Link Detox

Will Richardson
Starcom Mediavest

“We trust Ad-Rank to produce on-page and off-page content that engages with our target audience, consolidates our brand and, above all, drives traffic and conversions.

number-1 Link Detox

Adam Baker

Alan Boswell

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