Getting your brand noticed online can be tricky and it’s difficult to know where to start. If you’re investing in content but are struggling to connect with your target audience, native advertising is an excellent solution. As an award-winning native advertising agency we will help your content stand out against the digital clutter that exists online.
What is native advertising?
Native advertising is paid-for content that blends into the style of the website it is published on, meaning it appears natural and discrete. It’s becoming more and more popular amongst content marketers, mainly because it’s non-descriptive, so it’s a great way to build trust and engage with users who have a genuine interest in a particular topic.
Why choose native advertising?
There has been a huge increase in the amount of people turning to native advertising, and for good reason:
- It offers higher visibility, as 25% more consumers look at native advertising than standard banner ads
- It boasts a 40% CTR increase
- In-feed content can be easily shared across social media channels
- It is readily optimised to be viewed across any device
- Native advertising that is of genuine value is far more likely to be shared by its audience
- Publishers favour advertising that resembles the look and feel of their own content
Native thrives on great content
We pride ourselves on coming up with great content ideas that catch people’s attention. Our team of talented content strategists, copywriters and editors have first-hand experience in producing high quality native advertising copy that will offer users genuine value.
Traffic for brands and happy clients for agencies
Whether you’re a brand that needs help getting seen online or an agency struggling to get traffic for your client, our native advertising services help you deliver exceptional results.
The right native advertising for you
We can implement some or all of the following native advertising formats:
In-feed native advertising
In-feed ads are popular with many leading media channels, such as Facebook, Twitter and Instagram. The term describes advertising that matches a publisher’s existing content, but this can also include promoted listings and paid results.
Commonly referred to as ‘sponsored content’, custom content is exclusively hosted on a single website or blog. It’s common for advertisers to ask the publishers to produce the content themselves, recognising that they know how best to engage their audience.
Content recommendation widgets
Widgets are an easy, cost-effective way to drive traffic from high ranking sites. They’re normally found at the bottom of an article and offer the reader more content that ties in with their online behaviour and interests.
With our cost-per-engagement (CPE) based pricing model, you only pay when a user demonstrates engagement with your content post-click, which means that your media dollars are spent on audiences that truly connect with your brand.
If you create content, you’ll want people to read and engage with it. We track the average time a user spends on your content and the total attention time to ensure that your content accomplishes what it’s meant to – building deeper relationships with your audiences. All data about the audience’s behaviour are then fed into the software to help find similar groups that will love your content.