Getting your brand noticed online is no easy feat. If you’re investing in content but are struggling to connect with your target audience, native advertising is an excellent solution.
As a form of paid media, the ad experience follows the natural form and function of the user experience in which it is placed, and looks and feels like natural content. Basically, the meaning of native advertising is paid content which is non-disruptive in nature.
Why native advertising?
‘Ad-Rank have consistently achieved great ROI from planning and executing winning content ideas that that benefit from native advertising.’
The rise in advertisers adopting native advertising has been phenomenal, and for good reason:
- It offers higher visibility, as 25% more consumers look at native advertising than standard banner ads
- Native advertising boasts a 40% CTR increase
- In-feed content can be easily shared across social media channels
- Native advertising is readily optimised to be viewed across any device
- Native advertising that is of genuine value is far more likely to be shared by its audience
- Publishers favour advertising that resembles the look and feel of their own content, therefore increasing opportunities for your business
Native thrives on great content
We pride ourselves on coming up with great content ideas that catch people’s attention. Our team of talented content strategists, copywriters and editors have first-hand experience in producing high quality native advertising copy that will offer users genuine value.
Traffic for brands and happy clients for agencies
Whether you’re a brand that needs help getting seen online or an agency struggling to get traffic for your client, we have the native advertising know-how to help you deliver exceptional results.
The right native advertising for you
We can implement some or all of the following native advertising formats:
In-feed native advertising
In-feed ads are popular with many leading media channels, such as Facebook, Twitter and Instagram. The term used to describe advertising that matches the form and function of a publisher’s existing content, its definition can be broadened to include promoted listings and paid results.
Commonly referred to as ‘sponsored content’, custom content is exclusively hosted on a single website or blog. Many advertisers make use of the publisher’s own ability to produce high quality content that engages their target audience.
Content recommendation widgets
A cost-effective way to drive traffic from high ranking sites, content recommendation widgets are commonly found at the bottom of an article and direct the audience towards additional content that is of relevance to their interests.
When it comes to content — where interaction happens post-click — impressions and clicks are irrelevant as they don’t guarantee that your content is actually being read. With our cost-per-engagement (CPE) based pricing model, you only pay when a user demonstrates engagement with your content post-click, which means that your media dollars are spent on audiences that truly connect with your brand.
If you create content, chances are that you want people to read it. StackAdapt tracks the average time a user spends on your content and the total attention time to ensure that your content accomplishes what it’s meant to: building deeper relationships with your audiences. All data about the underlying audience attributes are then fed into the machine learning algorithm to help find more audiences that love your content.