Great PR is all about helping your stories reach and connect with the right people at the right time. And in a busy online environment, achieving this awareness is no easy task.
At Ad-Rank, we use a combination of industry knowledge, data mining expertise and detailed research to help you craft unique and powerful stories that will help put your brand on the first page.
Why invest in digital PR?
Digital PR works effectively across your online channels, from improving social media engagement to email click through. It will also help you to:
- Generate positive awareness of your brand and a strong online reputation
- Develop and maintain good relationships with your target audience
- Fuel your SEO – generating mentions and quality backlinks will increase your website’s authority, and give you the edge over your competitors
- Maximise your investment in content
Success stems from sound planning
'Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. The results from PR since we started working with Ad-Rank have exceeded expectation as they continue to produce compelling stories that cut through the digital clutter.'
Ian Crawford, CruiseDeals.co.uk
Effective digital PR begins with a strong strategy. We’ll work with you to understand your business, your story, and your audience, to devise an approach aligned to your budget that will bring you quantifiable results.
At the same time, our PR campaigns are driven by our extensive network of influencers, journalists and digital publishers, as well as our highly experienced content production team. Combined, we produce targeted and effective coverage across a wide variety of sectors.
Fresh ideas and award-winning stories
Creativity and producing winning ideas on a budget is what we’re known for, and our campaign successes speak for themselves.
**Read about a recent award-winning travel PR campaign**
Winning ‘Best use of PR in a search campaign’ at the 2016 UK Search Awards, the campaign for leading cruise holidays retailer CruiseDeals.co.uk ‘The cost of living on a cruise ship v. living in London’
Read the full case study
Re-purpose, re-purpose, re-purpose…
As a content-led digital agency, we understand that the key to getting the best possible return from your PR campaigns is to re-purpose your stories and promote them across your target digital channels.
From shaping your story into a series of social media postcards, an infographic or a video, and working alongside key industry press and influencers, we have considerable experience in creating and promoting memorable, targeted and shareable content in this way.
Generating a measurable return
Using industry-leading PR monitoring tools, we report back to you on the effectiveness of each of your campaigns. This can include performance-based metrics, from engagement to sales, as well as broader information on brand visibility and reach.