On average, most first-time visitors will spend no more than 30 seconds on your website, and will read just 28% of the words on a page.
At Ad-Rank, we specialise in making those valuable seconds count. We have a proven track record of helping businesses reach more customers and increase sales through effective and easy-to-read copy.
Why invest in copywriting?
A successful content marketing strategy revolves around copywriting – but not just any copy. More than ever, search engines like Google are rewarding excellent, relevant copywriting in their rankings. Wherever you are in the planning of your content marketing strategy, we will work closely with you to develop a strategy that is aligned to your commercial goals. Here are a few of the positive results that you can expect:
- Improved search engine rankings
- Increased brand visibility
- Higher website engagement
- Better conversion rates
- Repeat visits and purchases
How we can help you
Ad-Rank have a proven methodology for planning and implementing winning content strategies that bring successful outcomes.
We will take the time to understand your brand guidelines, your target audience and what you are trying to achieve through your copy. From here we map out content production, complete with target keywords if required, against timelines and budgets to ensure we deliver you tailored copy that works.
Our team of writers is made up of sector specific experts who typically have direct experience working in their field. They take pride in thoroughly researching our clients businesses and their competitors before producing copy that elevates your brand and speaks directly to your target market.
Here are a few examples of the types of copy we can produce:
'We trust Ad-Rank to produce on-page and off-page content that engages with our target audience, consolidates our brand and, above all, drives traffic and conversions.'
Adam Baker, Alan Boswell
Think of your website as your digital voice – often it will be the first point of contact new customers have with your brand. It’s imperative your copy makes an impact and provides that great first impression. As SEO specialists, we also understand how to implement keywords that will have a positive impact on your rankings.
Clear and concise product descriptions will help customers understand the products they are buying, instilling trust that will improve conversions and repeat visits.
Blog content will help raise your brand awareness and much more. Greater SEO visibility, improved social media engagement and email click-through rates are all benefits of a successful blog. Great blog content can also be proven to contribute to sales – check out our recent guest post published on www.smartinsights.com for more on this.
Good PR is key to building a well-rounded image of your brand. Our award-winning press releases have been featured in national media publications around the globe. This, combined with our sector-specific expertise, will ensure your brand is exposed to an audience that matters, whether it is general consumers or professionals and industry experts.
With more people than ever consuming online content, it’s estimated that 57% of consumers regard businesses who publish ebooks as more credible than those that don’t. By providing this free expertise, you’ll build your brand while establishing yourself as an industry expert.
Publishing whitepapers allows your company to demonstrate its ability to identify and solve problems. Get this right, and you’ll establish yourself as the go-to voice within your sector. We have a track record of producing groundbreaking white papers that provide genuine solutions to issues within specific markets.