When creating your content marketing strategy, the most important thing to consider is how you measure the potential return. Will this activity justify its cost?
Why invest in content marketing?
There are plenty of reasons why 75% of marketers are spending more on content marketing…
- It generates positive perceptions of your brand, enhancing your online profile and building awareness among potential customers
- It’s one of the most cost-effective ways to boost organic search reach and engagement, introducing your brand to new customer groups
- By engaging, informing and providing value for your audience, conversion will increase too
Plan for success
'Ad-Rank grasped the style and tone we were looking for instantly and delivered great quality content on time, every time.'
Vanessa Lenssen, CEO, GoLearnTo
Effective content marketing depends on good planning. Before you dive into content creation, you need to know exactly who your audience are, where they spend their time online and what types of content they like best.
As an award-winning content marketing agency, we have a tried and tested methodology for helping you to plan a content-marketing strategy that will deliver strong, sustainable results over the long term.
Content that packs a punch
After thorough planning, the next step is to create great content.
Our creative team can produce a wide range of content types to fuel your brand, including…
Articles, web pages, buyers’ guides, how-tos and more
The first time potential customers encounter your brand is often through your written content, so first impressions count. We can write high-quality copy that appeals to both readers and search engines, ensuring your brand gets found online and engages the people that matter.
Stock photos just won’t cut it in today’s media landscape. Those who choose to share your products on social channels will expect to find distinctive, appealing imagery that is available in real time. With developments in platforms like Instagram its now easier than ever to track imagery to sales.
Publishing your own digital magazine lets you share news, opinions, case studies, images and more – all in a beautiful format that’s easy to share and works across every device. If you have previously invested in PDFs, consider the benefits of publishing truly interactive content that search engines will love too.
Video consumption is set to grow dramatically over the next few years and is one of the most versatile ways to introduce your brand, tell your story and describe your products and services. We can create original, shareable video you can use on your own site and across a range of social channels.
Infographics are a fun and engaging way to visually present relevant information to your audience. Our design team have years of experience in creating high quality resources that are ready to be shared across social media – making sure that your message is clear, visually appealing and easy to digest.
Amplifying your content
Even the best content needs a little help to get found. That’s why we factor promotion into your content strategy right from the start.
By pitching ideas to publishers and influencers in order to gain valuable feedback, we will make sure your copy meets their needs while securing the positive coverage you’re looking for.
Finally, we close the loop by measuring the performance of your content and giving you a clear picture of your ROI as you move forward. We also take our learning and filter them into future planning ensuring continual improvement.