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Villa Holidays Sector Report

Travel is a highly competitive industry, with many companies competing for the same keywords, so ensuring that your SEO strategy is effective is crucial. This report covers useful points such as the top keywords in the Villa Holidays sector, as well as seasonal trends. 

Travel is a highly competitive industry, with many companies competing for the same keywords, so ensuring that your SEO strategy is effective is crucial. This report covers useful points such as the top keywords in the Villa Holidays sector, as well as seasonal trends. 

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What our Villa Holidays report offers

Latest insights

  • creating content that is a minimum of 1,500 words helps a page rank quicker, and tends to be higher quality
  • James Villas has the highest estimated traffic of the top 10 competitors in the Villa Holidays sector
  • the use of imagery, videos and reviews are likely to help a page rank well.

What does our Villa Holidays report cover?

Sector overview
This data highlights when search volume is the highest for villa holidays. Search popularity decreases between February and June and increases in August, which could show the trend in last-minute bookings. Search volume increases considerably over Christmas and New Year, too, which is likely to be due to people booking breaks for the coming year. 
The top five keywords that consumers search for are:

 

  • villas
  • 2019 villa holidays
  • villa holidays 2018
  • villa holiday
  • villa holiday Spain

     

The above keywords suggest that to rank in the Villa Holidays sector, companies should include the year and destinations within keywords.



Who currently dominates the market?
Data shows that James Villas is ranked the highest, with 272,200 estimated monthly organic searches. Villa Plus follows with 133,800, then Oliver’s Travels with 25,700. Delving deeper, James Villas and Villa Plus have a clear lead ahead of the competition – they share 8,610 keywords related to villa holidays, which is 8,023 more than the rest of their competitors. This is important, because in general, the more keywords a competitor has, the more search traffic they are likely to receive.



Content types in the Villa Holidays sector
Content is one of the top three ranking factors Google evaluates in its algorithm, so analysing and creating high-quality content is crucial for SEO. From analysing the Search Engine Results Page (SERP), images and reviews appear in 90% and 95% of results for the top 20 shared keywords. Therefore, to ensure content is ranked well, it should be supported with images and reviews to engage the reader.
Moreover, by analysing the estimated traffic for Villa Holiday-related terms vs the reading ease score, competitors with a stronger reading ease score generally have higher search traffic. 

Facebook landscape

There is a correlation between Villa Holiday providers who rank highly and the number of Facebook page likes they have. In general, the more Facebook likes a page has, the higher it ranks in Google. Social media is an important Google ranking factor, so by having varied content it helps companies engage with their audience.

 

Authority and links

Link building is a crucial part of SEO. The more you are mentioned by other sites using hyperlinks, the more Google will rank you. It is not as simple as that, however – Google factors in the Domain Authority (DA) of the website that links to yours. The rankings of each competitor based on Domain Authority can be seen below (out of 100):

Oliver’s Travels – 63

James Villas – 55

CV Villas – 51 

Villa Plus – 49

Villa Select – 38

Oliver’s Travels has the highest DA of 63, while Villa Select has the lowest with 38. Oliver’s Travels has the highest number of links from every DA range and the highest number of 71+ DA sites linking to it. These 71+ links are important to have as they carry the most link authority/equity.

 

Key takeaways from this report include the top three competitors having a considerable presence on results pages and on social media, and also the importance of link building in order to compete in this sector, given the strong link profiles of the leading companies.

 

Want more information?

You can read the full report here or alternatively you can contact Ad-Rank Media to discuss this report using the details below.

Chad Harwood-Jones (MD)

T: 01442 817080

E: [email protected]

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