Travel content marketing. For the journey. Content that sparks the travel bug and inspires action. Our approach. In the travel industry content is crucial. In the UK, three out of four people engage online with travel-related content every month and over that month they collectively spend 2.4 billion minutes exploring that content. This means great travel content is not just ‘nice to have’, it is vital to help capture attention and drive conversions. Content affects travel shoppers’ behaviour at every stage of their journey from inspiration right through to purchase and in the 45 days before making a booking, they will make an average of 121 visits to travel sites. Ad-Rank specialise in creating travel content marketing strategies that inspire action. Whether by planning and creating destination content hubs or developing more tactical campaigns, our team combine data and creativity to devise and deliver content marketing campaigns that have a positive, long-lasting impact. Our team of outreach and digital PR experts have extensive contacts in the travel industry – we get you the coverage needed to generate mentions, links, likes and shares. Our travel content services. Our production team is made up of highly creative experts with years of experience – and thousands of miles of travel – under their belts. Whether its crafting words, producing cutting-edge video or designing visual content, we help you engage, entertain and inspire people to explore. Types of content we produce includes: CopywritingFind out more Video marketingFind out more InfographicsFind out more Why invest in travel content marketing? There are plenty of reasons why 75% of travel marketers spend more on content marketing: Great for SEO High-quality content and link building are the two most important signals used by Google to rank your website for search. Cost effective When executed well content marketing is cheaper compared to other, more traditional marketing and advertising channels such as PPC.</h3 Great for PR With a highly targeted content marketing strategy, you will be able to reach more of your target audience and increase your brand awareness. Build trust and loyalty By publishing useful content, you will position your brand as an expert in your industry. As a trusted source of information, you will improve traffic and sales. Improved engagement Great content helps people make informed decisions about the products and services they are buying. More people will stay on your site with great content. Great for social media Having great content to post on social media is key to building an engaged audience that will keep coming back for more. Experience. We’ve delivered successful digital marketing campaigns on behalf of a number of leading travel brands, including: Award-winning work. Whether it’s SEO, content marketing or digital PR, we have been accredited with some of the digital marketing industry’s most prestigious awards. cruisedeals.co.uk Referrals up 2,129% Organic up 33% Social up 37% Find out more latedeals.co.uk National coverage Over 30 backlinks Average DA of 72 Find out more holidayhypermarket.co.uk Referrals up 83% Organic up 43% Revenue up 115% Find out more Content Marketing Warning: Invalid argument supplied for foreach() in /home/adrank68/public_html/wp-content/plugins/responsive-accordion-and-collapse/front/ac-content.php on line 58 Testimonials. See what our clients say about us. That’s why they come back for more… “Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand.” Ian Crawford, Brand Manager, Holiday Hypermarket “Ad-Rank grasped the style and tone we were looking for instantly and delivered great quality content on time, every time.” Vanessa Lenssen, CEO, GoLearnTo “Working with Ad-Rank gives me confidence that I am not only working with a knowledgeable SEO partner, but also an agency that really cares about my business.” Sheryl Makin, Managing Director, The Luxury Travel Boutique Insights. We are thought leaders in travel digital marketing. Read our blog and industry reports for insights, tips and tricks that will help you improve your online performance.