How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]

  • 30 tools for digital PR success

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    Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement. We’ve rounded up 30 of our favourite tools, each of which attempt to make the whole process just that little bit easier and ultimately pave the […]

  • 150 tools for online marketing success

    Digital marketing has grown to become a fundamental part of any business. While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself. Join […]

  • 101 ways to improve your digital marketing

    We’re well into 2016 and we’ve already seen some big changes in how the digital marketing landscape is looking, particularly around local and paid search. Despite this, the core areas of digital marketing still hold true. Here are 101 tips that will help your business, whether you are operating on a small or larger scale, […]

  • Top tools for content creation

    Content Marketing can be a tricky thing. You have to create good quality pieces but at a high volume, making idea generation somewhat tricky. Hitting writer’s block can be a real problem, but if you’re feeling like you are about to run out of ideas, there are some online tools that can help you. Here […]

  • The best content promotion platforms

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    Brands that develop great content often spend a lot of time crafting the content itself but then forget about making sure it’s seeded properly. Once they’ve created their masterpiece, they simply push it off into the vast oceans of the internet, like a Viking funeral boat, expecting it to rise to the heavens all by […]

  • Top 5 useful WordPress plugins for your blog

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    Producing a steady flow of high-quality content is sure to be beneficial for your blog. However, simply publishing a blog update won’t ensure you get the most out of your content marketing strategy. There are many on-page factors such as keyword optimisation, meta-descriptions, social share buttons etc to consider before you even think about off-page […]

  • Content creation tools

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    Content creation isn’t an easy task. With technology advancing in huge strides each day, it’s getting more and more challenging for companies to create innovative, unique content for others to consume. There has been shift of emphasis, in terms of quality of content over quantity. You could have all the content distribution in the world; […]

  • Content creation: research

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    Creating interesting and unique website content is the aim of all content marketing companies and SEO specialists. You will have no doubt heard the term ‘content is king’ and in light of the Panda and Penguin updates, this statement has never rung so true. Unique, high-quality content is not only rewarded by the likes of […]

  • Best SEO education sites

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    Search Engine Optimisation is a continually evolving industry, with Google and other search engines altering the playing field as soon as SEOs and marketers catch up. Staying up to date on the latest developments is a time-consuming process, but with more and more money being ploughed into search marketing, it’s also well worth doing. Whilst […]