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How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content.

There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever you think, it’s clear that as digital channels evolve, content marketing is growing and maturing.

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