Digital Digest: Marketing round-up April 2018

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The beginning of spring has echoed themes of change and progress throughout the digital sphere. From search engine updates to GDPR preparations, here are some of April’s biggest headlines from SEO, content marketing and digital PR. Google rolls out updated search algorithm Mutters of a Google algorithm update have been heard throughout the search and […]

More videos being watched on mobile devices

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A changing market – a new study suggests that the number of people viewing video content is dramatically increasing, opening doorways for new media and advertising opportunities. As smart phones, portable tablets and public wi-fi networks become more and more commonplace, and large desktop computers and laptops are considered bulky and unappealing, video and media […]

Penguin explained

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Very little has captured the attention of the SEO community in recent years like Google’s Panda and Penguin updates. Beneath the cute monikers lie algorithm changes that have shaken up the industry, and put webmasters and SEOs that have failed to add value to the internet. The Panda class of updates, with its steady stream […]

Mobile web and SEO: things to consider

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Smartphones have changed the way people use the internet and, with the uptake of smartphones now making waves in developing markets, the mobile browsing revolution shows little sign of abating. A recent Google survey demonstrated that 9 out of 10 mobile searches result in an action (e.g. purchasing products or visiting businesses), so making sure […]