What Facebook’s updates mean for your business

Facebook updates

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Facebook has had a particularly busy start to 2018, announcing a string of updates that have the potential to significantly alter news feeds and advertising. While Facebook’s commitment to improving the user experience seems unwavering, questions remain around what these changes mean for brands and businesses. Those that have long relied on the platform as […]

Digital Digest: Marketing round-up January 2018

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The beginning of a new year brings with it a sense of change – and the marketing industry is no exception. From mobile ranking updates to voice search trends, here’s a selection of the biggest headlines from January. Google to make mobile page speed a ranking factor Google have announced plans to update their ranking […]

User-generated content in travel

Travel Marketing

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From re-tweeting and re-gramming photos to harnessing the power of real-time customer engagement, it has never been so important for travel brands to make the most of user-generated content. Sharing content on social media networks has been the number one online activity for almost a decade, ever since it stormed ahead of adult content use […]

The best way to build a brand on a budget

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With an estimated overall spend of £15.72bn last year (up from 14.87bn in 2014), the UK’s advertising industry is certainly booming. As big budget brands compete to take the limelight on a global scale, it’s easy for smaller businesses to get drawn into the belief that an effective branding strategy will inherently cost a fortune. […]

How English tourist boards use Instagram

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The use of images is essential when it comes to social media – so it makes sense that a platform focused entirely on sharing images has quickly become an important part of the marketing mix. Since Facebook bought Instagram in 2012 its user numbers have skyrocketed to more than 400m a month, creating an enormous resource […]

Crafting a strong call to action for social media

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A call to action is a marketer’s best friend, especially on social media. What’s the point in creating great content if you don’t actually encourage people to use it? A ‘call to action’ is exactly what it sounds like: a ‘call’ for people to perform some ‘action’. This can come in the form of ‘sign […]

Best and worst Valentine’s Day marketing 2016

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You see it everywhere at this time of year: romantic cards, heart-shaped chocolate boxes, over-the-top helium balloons and extortionate restaurant prices – all because the Great British high street wants to take advantage of Valentine’s Day. But it’s not just the Hallmarks and Clintons of the world gearing up for the big day. Fashion brands, cinemas, […]

What Facebook Live means for marketers

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Just when you thought Facebook couldn’t infiltrate any other part of our already social-media-laden lives, it’s at it again – this time with the launch of Facebook Live. Entering the space previously dominated by Periscope and Meerkat, Facebook introduced its livestreaming video service to all US iOS users in January, having previously released the tool […]

5 social media predictions for 2016

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The bells have barely struck midnight, so there couldn’t be a better time to take a look into our crystal ball and make some social media predictions for the future. Of course, it wouldn’t be right to start without a mention of the past 12 months. 2015 saw rapid changes in the world of social […]

5 top tips for running a successful Facebook competition

Facebook competitions

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If you work in marketing, we’re willing to bet that you’ve seen a decline in your Facebook engagement levels in recent months — in spite of your best efforts to consistently post high quality content. It’s more than likely to be because Facebook has been making significant adjustments to its ranking algorithms, presenting users with content from friends and family […]