Why internal links matter to your website

internal links

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Internal links are essential for any site’s SEO. Having an internal link structure that is bad or just plain non-existent can be catastrophic to your website. But why? Internal links serve several purposes. They drive visitors from page to page on your site, they help to establish a page hierarchy and they help to spread ranking […]

How to optimise your site for mobile in 2018

Optimise your site for mobile

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With an ever-increasing number of people using smartphone searches, coupled with Google’s upcoming mobile-first index, it’s more important than ever that websites are optimised for mobile. While mobile-friendly sites have been in the digital marketing sphere for some time, this year the trend will become even more prominent. Since the announcement of the gradual roll-out […]

How to identify and fix orphaned pages

orphaned pages

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Orphaned pages are pages on your website that aren’t linked to by any of your other pages. If no internal links are pointing at a page, not only does it make it unlikely a site user will ever find it, it also means web crawlers like Googlebot may not find it either, and it prevents […]

Digital Digest: Marketing round-up January 2018

Ad-Rank Digital Marketing Digest

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The beginning of a new year brings with it a sense of change – and the marketing industry is no exception. From mobile ranking updates to voice search trends, here’s a selection of the biggest headlines from January. Google to make mobile page speed a ranking factor Google have announced plans to update their ranking […]

Travel SEO Winners & Losers of 2017

Travel SEO

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It’s been a tumultuous year for the UK, and internationally. One that began with the inauguration of Donald Trump as US president, featured a disappointing snap General Election for Theresa May, and saw political tensions – and temperatures – rise globally. And let’s not even mention the B-word. Those monitoring the impact of Brexit on […]

6 Ways to Improve your SEO in 2018

SEO

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With the rate Google and SEO best-practice shape-shift, it’s always a good idea to have a grasp of tangible goals for improving your site’s ranking. With the new year in full swing, it’s the season for lofty resolutions that’ll light a fire underneath you. In terms of SEO, 2018 will be all about improving the […]

Ask the expert: How to maximise ecommerce profit through SEO

Will King

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An interview with SEO manager of Findmeagift.co.uk There’s no question that ranking higher than your competitors in search results is a must. But how can you ensure that your ecommerce site is the one that rises to the top. We caught up with Will King, SEO Manager at online gift store Findmeagift.co.uk to talk about the […]

Harnessing the power of keywords in the charity sector

Charity Keywords

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In order to successfully optimise your website for search engines, you need to pinpoint exactly which keywords are the best fit for your particular non-profit organisation. You might be covering a whole range of bases, from volunteering opportunities to fundraising events and donations, as well as the core services you aim to provide. If you’re unsure […]

7 common mistakes when writing a blog

common blogging mistakes

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Over 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales, advertising clicks, etc. If you’re reading this, it’s likely you’ve entered the blogging world to gain visibility in front of your target audience and build a content hub. But with readers […]

A how-to on effective competitor analysis

The why, what and how of effective competitor analysis

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It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service that’s relatively niche, zoom out and you’ll see that your brand is just a small part of its industry and contends […]