Effective teamwork: web dev and SEO

teamwork

Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved […]

How to choose the right SEO agency

SEO_Agency_London

An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions […]

150 tools for online marketing success

Digital marketing has grown to become a fundamental part of any business. While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself. Join […]

101 ways to improve your digital marketing

We’re well into 2016 and we’ve already seen some big changes in how the digital marketing landscape is looking, particularly around local and paid search. Despite this, the core areas of digital marketing still hold true. Here are 101 tips that will help your business, whether you are operating on a small or larger scale, […]

Getting started with international SEO

Implementing a successful strategy for international SEO can be a particularly daunting task, but the results are well worth it for businesses operating on a global scale. Given that you’ll often be working across languages and locations, the landscape of international SEO is an inherently complex one, but there are some basic guidelines to stick […]

Search engine marketing usage overtakes paid offline promotions

Recent findings from the Content Marketing Institute (CMI) show that promoted posts, social ads and search engine marketing (SEM) have overtaken print and other offline media promotions when it comes to paid distribution methods.   The CMI’s latest B2C Content Marketing Report surveyed B2C content marketers working in a variety of industries across North America. These included […]

9 ways to generate traffic without Google

Google isn’t the only way to drive traffic to your website. There are many alternative methods to grow your audience organically — many of which rely largely on honing in on enthused communities such as social networks, forums and blogs that specifically target your niche. If you can create the right kind of activity on […]

Google removing out of date Google+ pages

In an effort to improve usability, Google is removing disused, unverified Google My Business (GMB) accounts. A recent post on SearchEngineLand.com details how Google photographers were sent announcements to warn them that in a coming update, Business View Tours may be removed as a result of being attached to unused GMB accounts that are not […]

5 quick tips for seasonal SEO

Most brands take advantage of holidays where social media marketing is concerned, but what about SEM and SEO? While keyword research might not seem particularly festive in the run up to Christmas, or remotely romantic in the month before Valentine’s Day, it certainly deserves a place on your to-do list. Here are five ways to […]

How to overcome Google penalties

A Google penalty can strike quickly and cause your search traffic to plummet. Whether you purchased a cheap link-building package some time ago or have some content or usability issues on your website, a penalty — manual or algorithmic — can seem difficult to overcome. Types of Google penalty: manual and algorithmic In one sense, […]