7 common mistakes when writing a blog

common blogging mistakes

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Over 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales, advertising clicks, etc. If you’re reading this, it’s likely you’ve entered the blogging world to gain visibility in front of your target audience and build a content hub. But with readers […]

A how-to on effective competitor analysis

The why, what and how of effective competitor analysis

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It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service that’s relatively niche, zoom out and you’ll see that your brand is just a small part of its industry and contends […]

The top SEO ranking factors for 2018

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There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you’re in, some will have more impact on your search rankings than others. Google analyses each search query to establish which ranking factors are most appropriate, but research has […]

The A-Z of content marketing and SEO jargon

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By its very nature, the world of content marketing and SEO can feel like a minefield to those with little experience. The industry is littered with SEO jargon, including acronyms and turns of phrase that are often difficult to pick through – particularly without a solid understanding of how content and SEO work together. Drawing […]

Effective teamwork: web dev and SEO

teamwork

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Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved […]

How to choose the right SEO agency

SEO_Agency_London

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An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions […]

150 tools for online marketing success

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Digital marketing has grown to become a fundamental part of any business. While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself. Join […]

101 ways to improve your digital marketing

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We’re well into 2016 and we’ve already seen some big changes in how the digital marketing landscape is looking, particularly around local and paid search. Despite this, the core areas of digital marketing still hold true. Here are 101 tips that will help your business, whether you are operating on a small or larger scale, […]

Getting started with international SEO

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Implementing a successful strategy for international SEO can be a particularly daunting task, but the results are well worth it for businesses operating on a global scale. Given that you’ll often be working across languages and locations, the landscape of international SEO is an inherently complex one, but there are some basic guidelines to stick […]

Search engine marketing usage overtakes paid offline promotions

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Recent findings from the Content Marketing Institute (CMI) show that promoted posts, social ads and search engine marketing (SEM) have overtaken print and other offline media promotions when it comes to paid distribution methods.   The CMI’s latest B2C Content Marketing Report surveyed B2C content marketers working in a variety of industries across North America. These included […]