Ad-Rank was commissioned to run a PR campaign for holiday deals website, Latedeals.co.uk to create national coverage for the brand, plus increase awareness and links for improved SEO.
Latedeals.co.uk gave Ad-Rank an open brief with full creative freedom to develop PR ideas.
Ad-Rank brainstormed a number of ideas before concluding that they would carry out a survey relating to families travelling with their children. The survey of Latedeals.co.uk customers revealed that 70% of travellers think that planes should have child-free zones. This was then seeded with national titles and online with news and travel sites.
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