Travelling with children on a plane. Award-winning PR campaign with national coverage for Latedeals.co.uk. Objective. Ad-Rank was commissioned to run a PR campaign for holiday deals website, Latedeals.co.uk to create national coverage for the brand, plus increase awareness and links for improved SEO. Latedeals.co.uk gave Ad-Rank an open brief with full creative freedom to develop PR ideas. Campaign overview. Ad-Rank brainstormed a number of ideas before concluding that they would carry out a survey relating to families travelling with their children. The survey of Latedeals.co.uk customers revealed that 70% of travellers think that planes should have child-free zones. This was then seeded with national titles and online with news and travel sites. Campaign results. Online pickup: The Independent “Air passengers vote for child-free zones“ The Guardian “Would you pay extra for a child-free flight?“ Daily Mail “Ban the babies: 70 per cent of Britons want to see child-free zones introduced on planes“ Examiner “I have my feet on the ground about air travel“ BT.com “Planes ‘need child-free zones’“ Irish Independent “‘Planes should have ‘child-free zones’“ The Herald (Scotland) “Why 70 of us think planes should have child free zones“ Glasgow Evening Times “‘Survey: planes ‘need child-free zones’” Australian Travel Weekly “ALMOST 70% OF TRAVELLERS THINK PLANES SHOULD HAVE CHILD-FREE ZONES, ACCORDING TO A SURVEY.“ Easier.com (Domain Authority: 49) “More than a third of flyers would pay extra to travel on a child-free flight“ Economic Voice (Domain Authority: 43) “The UK’s Most ‘Annoying’ Flight Habits Revealed“ Breaking Travel News (Domain Authority: 63) “Plane Etiquette Revealed“ Testimonials. See what our clients say about us. That’s why they come back for more… “Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand.” Ian Crawford, Brand Manager, Holiday Hypermarket “Ad-Rank grasped the style and tone we were looking for instantly and delivered great quality content on time, every time.” Vanessa Lenssen, CEO, GoLearnTo “Working with Ad-Rank gives me confidence that I am not only working with a knowledgeable SEO partner, but also an agency that really cares about my business.” Sheryl Makin, Managing Director, The Luxury Travel Boutique Insights. We are thought leaders in travel digital marketing. Read our blog and industry reports for insights, tips and tricks that will help you improve your online performance.