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[av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=’scroll’ bottom_border_style=’scroll’ scroll_down=” id=” color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” overlay_enable=” overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_heading heading=’Expedia content marketing case study’ tag=’h1′ style=’blockquote modern-quote’ size=’50’ subheading_active=’subheading_below’ subheading_size=’15’ padding=’10’ color=” custom_font=”] Helping Expedia develop quality backlinks
[/av_heading] [/av_section][av_one_fifth first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”] [av_codeblock wrapper_element=” wrapper_element_attributes=”] [adrank_get_in_touch] [/av_codeblock] [/av_one_fifth] [av_three_fifth min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=” mobile_display=”] [av_textblock size=” font_color=” color=”] ourwork_beach-180x180 Expedia content marketing case study

Expedia’s media agency commissioned Ad-Rank to devise a Halloween-themed infographic campaign.

We looked at monster stories around the globe, and identified a shortlist of monsters to include in a haunted house themed infographic, with monsters in recognisable national outfits.

We shared the infographic with an extensive target list of publishers, including tourist boards for each of the nations represented in the piece, and gained widespread pickup. The infographic was featured on UK tourism websites and was published as far away as Romania and Japan, generating quality backlinks for Expedia.

ourwork_beach-180x180 Expedia content marketing case study
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