At the start of 2016, we were approached by an emerging e-commerce company keen to improve their visibility in a competitive marketplace.
After a careful analysis of the site and competition, we put together a strategy that combined content creation, technical SEO, conversion rate optimisation (CRO) and PR.
In particular, we focused on under-performing pages and categories, expanding descriptions while working to improve the user experience. At the same time, product-led PR activity gained considerable national press coverage, providing valuable links and exposure.
This campaign has been a great success. As of the start of 2017, revenue has increased by over 30% year on year, while conversion rates have risen almost threefold.
This shows that we perform best when working on integrated projects with a focus on ROI. From the start, the brief was focused on increasing sales, and we implemented a cross-channel approach without relying on PPC spend.
The brand is now one of the leading online retailers in its field, as well as competing with household names such as Tesco and B&Q. Over the coming year, we are working on expanding this position and look forward to delivering further impressive results.