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Is living in London more expensive than living on a cruise ship?

Award winning campaign with widespread national and international press coverage for CruiseDeals.co.uk.

Objective.

CruiseDeals.co.uk commissioned Ad-Rank to generate national newspaper coverage and social media engagement in order to drive brand awareness, while also building some high quality backlinks in order to support SEO.

Campaign overview.

We carried out research comparing the cost of renting in London versus the cost of a 120-day, full-board, round-the-world cruise, supplied by CruiseDeals.co.uk. The research was based on official average household and leisure data sourced from the Office of National Statistics, CBRE Residential, Thames Water, UK Power, Transport for London, and City of London. The results were intriguing, with findings demonstrating it is actually cheaper – by more than £7 a day – to travel the world on a cruise ship than live in London for the same duration. We created a blog article and press release using these findings and seeded this among a target list of national journalists and social influencers.

Campaign results.

We generated a wealth of positive PR coverage for CruiseDeals.co.uk, both nationally and internationally, reaching as far as Nigeria, Australia and New Zealand and featured across more than 200 publications including Express, Daily Mail, AOL Travel and Lonely Planet.

As a result, the website saw consistent month on month and year on year traffic growth by 32.52% and social 37.31%. Traffic engagement metrics also showed a positive effect of this coverage, from site visit to event and goal completion on the site.

Testimonials.

See what our clients say about us. That’s why they come back for more…

“Ad Rank have consistently impressed me with their commitment and dedication to achieving the best possible results for our brand.

 

testimonial CruiseDeals.co.uk online PR case study

Ian Crawford
Marketing Manager, TUI Group

“Ad Rank have really stood out from the competitors, they are a very forward thinking content marketing agency who really understand SEO.

 

testimonial CruiseDeals.co.uk online PR case study

Will Richardson
Starcom Mediavest

“We trust Ad-Rank to produce on-page and off-page content that engages with our target audience, consolidates our brand and, above all, drives traffic and conversions.

testimonial CruiseDeals.co.uk online PR case study

Adam Baker

Alan Boswell

Insights.

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