Award winning campaign with widespread national and international press coverage for CruiseDeals.co.uk
CruiseDeals.co.uk commissioned Ad-Rank to generate national newspaper coverage and social media engagement in order to drive brand awareness, while also building some high quality backlinks in order to support SEO.
We carried out research comparing the cost of renting in London versus the cost of a 120-day, full-board, round-the-world cruise, supplied by CruiseDeals.co.uk. The research was based on official average household and leisure data sourced from the Office of National Statistics, CBRE Residential, Thames Water, UK Power, Transport for London, and City of London. The results were intriguing, with findings demonstrating it is actually cheaper – by more than £7 a day – to travel the world on a cruise ship than live in London for the same duration. We created a blog article and press release using these findings and seeded this among a target list of national journalists and social influencers.
We generated a wealth of positive PR coverage for CruiseDeals.co.uk, both nationally and internationally, reaching as far as Nigeria, Australia and New Zealand and featured across more than 200 publications including Express, Daily Mail, AOL Travel and Lonely Planet.
As a result, the website saw consistent month on month and year on year traffic growth by 32.52% and social 37.31%. Traffic engagement metrics also showed a positive effect of this coverage, from site visit to event and goal completion on the site.