Effective content marketing is essential to increasing awareness of your firm and to attracting new leads, in what is a highly regulated sector in a very competitive online space.
The typical buying cycle can be longer in finance markets compared with other industries – with the time from research to sale requiring more commitment from the customer. The content you publish has to convey the right message in an engaging way, and ultimately be useful in the decision-making process to position you as a trusted brand as your potential customers research services like yours.
Content within the finance sector can sometimes read as dry and unimaginative, but it needn’t be. We are specialists in the sector who understand the customer journey, the marketing landscape and its complexities – our creative team of marketers, editors and copywriters are experienced in knowing the types of content and formats that will work best to capture interest and compel people to take action on your website.
We regularly produce engaging infographics, informative whitepapers, SEO-friendly and conversion-focussed landing pages, creative and interactive magazine content and much more for leading finance brands.
We work with you to create a content marketing strategy that’s tailored to your firm. The content we produce is always unique, engaging and compliant. Skilled in delivering content at speed and scale, you can depend on us to produce content that brings you measurable results and real monetary value from your content.
The best content marketing campaigns will bring your brand longer-term success. Pricey paid campaigns, especially in the competitive field of finance, can drain your budget before you’ve gained any real results.
We start by understanding how your unique business works. Focussing on quality content with customer retention as the ultimate goal, your content marketing strategy will be cost-effective and fit in with your wider marketing activity to achieve the best results.
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Marketing Manager, TUI Group