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Top 5 e-commerce trends for 2017

In an age of integrated social media, e-commerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind.

2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the online retail experience both for those with something to sell, and those looking to buy.

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How product videos can improve conversion

If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits.

When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a searchers needs – so how best to capture and keep attention?

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Seeing is believing: images & e-commerce

When it comes to buying things, we like to know what we’re getting. After all, you can’t touch, smell or try out the product, so strong, compelling images are essential.

Yet while more and more brands recognise the power a great image has on sales, it is still an often neglected aspect of a website. In this article, we will look into how this process works, and some best practices for how to leverage it for your own e-commerce business.

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