Product photography to shape your brand

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Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make […]

  • Top 5 e-commerce trends for 2017

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    In an age of integrated social media, eCommerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the […]

  • How product videos can improve conversion

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    If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a […]

  • Seeing is believing: images & e-commerce

    When it comes to buying things, we like to know what we’re getting. After all, you can’t touch, smell or try out the product, so strong, compelling images are essential. Yet while more and more brands recognise the power a great image has on sales, it is still an often neglected aspect of a website. […]

  • Consumers boycott brands to avoid spam

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    A new study by Ad-Rank Media has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust […]

  • A beginner’s guide to e-commerce pages

    How hard could it possibly be to run an ecommerce site? It’s not like you have a physical premises to look after, after all. You just need to set up a website and put your products on it. Right? Nope. It’s not that easy, as anyone who’s set up an ecommerce website will attest. Not […]

  • 5 ways to drive sales via social media

    The traditional methods of driving sales are not as effective as they used to be. Non-targeted ad campaigns and cold calling are falling by the wayside as the digital landscape gives consumers more agency in determining the messages that reach them. Indeed, a survey from last year found that 86% of people skip adverts, 91% […]

  • 5 great examples of content marketing in retail

    You don’t have to be a marketing guru to realise that creating and curating content is now vital to growing any brand. Companies with interesting things to say have always been more likely to engage consumers, but with the recent changes to Google’s algorithm, the decreasing role of link-building and the ubiquitous influence of social […]

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