Using the power of social media to drive eCommerce

Social media can make or break a brand. It’s estimated that 52% of online and offline purchases are influenced by Facebook alone, with nearly a third of shoppers actually purchasing items directly through social media platforms. Social media marketing has rapidly overtaken old-school methods to become one of the most cost-effective and user-friendly marketing techniques there […]

The benefits of good product photography

product photography camera

As an e-commerce retailer your products are the back bone of your business – so good product photography is a biggie. People remember 80% of what they see and 20% of what they read. This means that if you’re not delivering great images of your products, you could be missing out on some serious sales. […]

Product photography to shape your brand


Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make […]

Top 5 e-commerce trends for 2017


In an age of integrated social media, e-commerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the […]

How product videos can improve conversion


If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a […]

Seeing is believing: images & e-commerce

When it comes to buying things, we like to know what we’re getting. After all, you can’t touch, smell or try out the product, so strong, compelling images are essential. Yet while more and more brands recognise the power a great image has on sales, it is still an often neglected aspect of a website. […]

Consumers boycott brands to avoid spam


A new study by Ad-Rank Media has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust […]

A beginner’s guide to e-commerce pages

How hard could it possibly be to run an e-commerce site? It’s not like you have a physical premises to look after, after all. You just need to set up a website and put your products on it. Right? Nope. It’s not that easy, as anyone who’s set up an e-commerce website will attest. Not […]

7 ways to win at retail content marketing

Over the past couple of years, the retail sector has switched on to the benefits of content marketing. Retail brands have realised that they are perfectly placed to take advantage of content marketing, with most retailers having a steady stream of tangible products around which interesting content can be created. Great content builds customer engagement, […]

5 great examples of content marketing in retail

You don’t have to be a marketing guru to realise that creating and curating content is now vital to growing any brand. Companies with interesting things to say have always been more likely to engage consumers, but with the recent changes to Google’s algorithm, the decreasing role of link-building and the ubiquitous influence of social […]