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Walk into any restaurant, café, or bar and you’ll more than likely see half of the patrons glued to their smartphones, tablets or other handheld devices.
The same goes for pretty much any public (or private) sphere you can think of—in fact, there’s a good chance you’re reading this very article on your own mobile device right now.
As such, it’s clear that the Internet has become an integral part of our lives — at home, at the office and on-the-go — therefore, digital marketing is of ever-increasing importance to any advertising campaign or business plan. To fully grasp the web’s influence, take a look at these incredible stats concerning different areas of the digital marketing spectrum.
The personal encroaching on the business world?
B2B buying can be heavily influenced by emotion, it seems. Business value is all well and good, but to a consumer, personal value packs twice as much punch in terms of their likelihood to buy. Indeed, 71% of users who see personal value in a product will be prepared to fork out their hard-earned cash, while 68% who see personal value will be ready to pay a higher price for the benefit. Emotional advertising is effective for a reason.
While the head should rule the heart in terms of a business approach, it’s important to remember that from the consumer’s point of view, the heart often has a hefty say in matters.
With 83% of marketing emails making it into the inbox of the desired customer and a whopping £28.66 return on investment for every pound spent, the email should not be forgotten as a strong weapon in your marketing arsenal!
Mobile marketing: Upwardly mobile or going nowhere fast?
https://ad-rank.com/wp-content/uploads/2015/03/statistics.jpg533800Chadhttps://ad-rank.com/wp-content/uploads/2017/02/logo.pngChad2015-02-27 15:53:542017-09-04 11:45:30Digital marketing stats that will blow your mind
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