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CONTENT TOKYO: Japan’s Largest B2B Content Expo

CONTENT TOKYO: Japan’s largest B2B content expo

Japan’s biggest annual platform for the content industry returns next month, with a predicted 1,330 exhibitors and an attendance of over 57,000 people.

Over the course of three days, professionals in the content industry will gather to discuss the ways in which the world of content and media is changing — from film and television to music, web and apps. As a strictly B2B event, the expo provides the perfect opportunity for networking, collaborating and sharing ideas.

Hosted at Tokyo Big Sight from Wednesday 1st July to Friday 3rd July, the CONTENT TOKYO event consists of six specialised exhibits, each focusing on a particular aspect of the content industry.

LICENSING JAPAN, an international trade show for brand and character business, is supported by the Character Brand Licensing Association and will consist of around 150 exhibitors, including Jeep, Where’s Wally, Laura Ashley, Cocola and Chupa Chups.

Production Companies Expo brings exhibitors from animation studios, design studios, talent agencies, web design companies and computer graphics companies, and is predicted to attract TV stations, ad agencies, radio stations and print media companies.

The first ever Content Marketing Expo will feature exhibits from Business Wire Japan, Fuller, Viralworks, Hitachi, and a number of other brands providing technology and services for the production and distribution of content. The expo will see demos of SEO solutions and analytics tools, as well as affording visitors the opportunity for on-site consultations and advice.

Other exhibits include the Advanced Content Technology Expo, Content Solutions Expo and the Creators’ Expo.

“We would like our show to be recognised as the place where new content will ‘hatch,’” said Keisuke Amano, Show Director of CONTENT TOKYO, in a press release.

“With the addition of the 2 new exhibitions, the show now collectively gathers all the players of the content business in one place, allowing professionals of various sectors and stages of content creation to meet, network and discuss partnerships. We hope to keep serving as a platform for new content to be born into the world.”

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