How travel brands can win at content marketing in 2018

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We may only be part way through 2017 but content marketing professionals are already starting to look forward to the new trends and media opportunities 2018 might bring, to help get ahead in travel. Its made even more difficult with a staggering 94% of leisure travellers using more than one device when planning or booking […]

Using the power of social media to drive eCommerce

Social media can make or break a brand. It’s estimated that 52% of online and offline purchases are influenced by Facebook alone, with nearly a third of shoppers actually purchasing items directly through social media platforms. Social media marketing has rapidly overtaken old-school methods to become one of the most cost-effective and user-friendly marketing techniques there […]

Digital marketing round-up: August 2017

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Now that July is over, it’s time for our monthly digital marketing roundup to look at the latest news and advancements in the ever-changing world of SEO, content marketing and digital PR. Google loves fake news! According to a recent report by Search Engine Land Google is giving top search rankings to fake list sites. […]

Ad-Rank wins prestigious Drum Search Award

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We are thrilled to announce our  win at The Drum Search Awards where we walked home with a shiny new award for  “Best Use of PR” for a SEO campaign. The award recognised the success of our PR campaign for Cruisedeals.co.uk which showed that living on a cruise ship is cheaper than living in London. The campaign, […]

How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]

Where to spend your budget in 2017

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There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high quality content across your owned media – your websites and social media channels – raises brand awareness, generates traffic and builds trust.

How product videos can improve conversion

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If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a […]

30 tools for digital PR success

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Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement. We’ve rounded up 30 of our favourite tools, each of which attempt to make the whole process just that little bit easier and ultimately pave the […]

How to successfully pitch PR stories to journalists

We’re consistently reminded that journalists and publishers are busy people, with overflowing inboxes that are brimming with people wanting to get their story heard. So how can you make sure that yours is a pitch that stands out amongst the rest?

User-generated content in travel

Travel Marketing

From re-tweeting and re-gramming photos to harnessing the power of real-time customer engagement, it has never been so important for travel brands to make the most of user-generated content. Sharing content on social media networks has been the number one online activity for almost a decade, ever since it stormed ahead of adult content use […]