How to optimise your site for mobile in 2018

Optimise your site for mobile

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With an ever-increasing number of people using smartphone searches, coupled with Google’s upcoming mobile-first index, it’s more important than ever that websites are optimised for mobile. While mobile-friendly sites have been in the digital marketing sphere for some time, this year the trend will become even more prominent. Since the announcement of the gradual roll-out […]

Buyer Persona Vs. UX Persona

persona

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Personas are a way for companies to pinpoint who their customer base is and how they behave. Both the buyer persona (often also called the marketing persona) and the UX persona (or design persona) are important tools for content strategy. Buyer personas focus on defining who your customers are, across certain segments, to inform marketing decisions. […]

Will brands master equality in their 2018 campaigns?

equality

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We live in an age of equality, or at least it’s easy to believe that until another big business makes an inappropriate ad or a campaign blunder. All too often businesses in the public realm are getting their messages very wrong, without considering the implications for different races, genders and minorities. These slogans, adverts and […]

Digital Digest: Marketing round-up January 2018

Ad-Rank Digital Marketing Digest

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The beginning of a new year brings with it a sense of change – and the marketing industry is no exception. From mobile ranking updates to voice search trends, here’s a selection of the biggest headlines from January. Google to make mobile page speed a ranking factor Google have announced plans to update their ranking […]

Content marketing blogs worth following

content marketing blogs

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The modern consumer wants to get to know you before they commit to your brand, making blogs important places for you to woo them with your content. And where best to look for inspiration and to stay up to date with trends than other content marketing blogs? Showing just how much the content you write […]

Travel SEO Winners & Losers of 2017

Travel SEO

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It’s been a tumultuous year for the UK, and internationally. One that began with the inauguration of Donald Trump as US president, featured a disappointing snap General Election for Theresa May, and saw political tensions – and temperatures – rise globally. And let’s not even mention the B-word. Those monitoring the impact of Brexit on […]

The Importance of Balancing Modern Consumers’ Online Demands

modern consumers' online demands

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With the introduction of the ‘snowflake generation’, into the consumer sphere, in which each and every person expects to be recognised and treated as individual and unique, there is an increasing pressure to reflect this generational trend within the online arena. Gone are the days when single mass digital marketing techniques would suffice. Today an unprecedented […]

Content marketing trends to look out for in 2018

marketing strategy

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Content marketing best practice is rapidly shifting across industries. Naturally, brands and business are increasingly investing time and resources into the kind of user-led content favoured by search engines. No matter your sector, content that offers genuine value to its audience continues to win out over the sales-driven approach of yesteryear. According to the Content […]

Harnessing the power of keywords in the charity sector

Charity Keywords

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In order to successfully optimise your website for search engines, you need to pinpoint exactly which keywords are the best fit for your particular non-profit organisation. You might be covering a whole range of bases, from volunteering opportunities to fundraising events and donations, as well as the core services you aim to provide. If you’re unsure […]

Digital Digest: Marketing round-up December 2017

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As we close the door on yet another year, we’ve been keeping an eye on the digital marketing news that has been making industry waves in December. From new Google Analytics features to a crack-down on so-called ‘engagement bait’, here are just a few of the month’s biggest headlines. Facebook to penalise publishers found to […]