How to grow your e-commerce business with digital PR

ecommerce digital PR

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It’s been predicted that in 2018 online purchases will account for 18% of all retail sales made within the UK. It’s great news for e-commerce businesses, yet the industry’s unprecedented growth has inherently led to a boom in the number of brands vying for valuable online real estate. The more competitors your business faces, the harder […]

7 common mistakes when writing a blog

common blogging mistakes

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Over 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales, advertising clicks, etc. If you’re reading this, it’s likely you’ve entered the blogging world to gain visibility in front of your target audience and build a content hub. But with readers […]

The top SEO ranking factors for 2018

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There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you’re in, some will have more impact on your search rankings than others. Google analyses each search query to establish which ranking factors are most appropriate, but research has […]

How do you measure the ROI of content?

content ROI

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As the industry becomes more and more performance-based, there is an ever-increasing pressure on marketing departments to demonstrate their return on investment (ROI). Yet 40% of marketing departments still rate proving ROI as their biggest challenge. With content marketing becoming a greater part of the overall mix, showing the value of these assets – whether they’re […]

The A-Z of content marketing and SEO jargon

checklist

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By its very nature, the world of content marketing and SEO can feel like a minefield to those with little experience. The industry is littered with SEO jargon, including acronyms and turns of phrase that are often difficult to pick through – particularly without a solid understanding of how content and SEO work together. Drawing […]

How to create a winning finance content marketing strategy

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In 2016 it was estimated that 89% of British households had internet access, rising to 94% in London and the South East. With 82% of adults logging on daily or almost daily, the impact that the internet has on our day-to-day lives can’t be overestimated. The financial services industry is definitely not well-known for engaging with consumers. […]

Ask the Expert: Interview with founder of Dotmailer

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With so many innovative new ways to reach customers, many marketers wonder, is it still worth sending an email? The short answer: yes. Email marketing is alive and kicking, and if you’re not using it, you’re missing out. We caught up with Tink Taylor, Founder of email marketing platform- dotMailer to discuss why email marketing […]

How much do we really trust the internet?

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In 2016 it was estimated that 89% of British households had internet access, rising to 94% in London and the South East. With 82% of adults logging on daily or almost daily, the impact that the internet has on our day-to-day lives can’t be overestimated. Despite this, digital media continues to have an air of […]

20 blog post ideas for your fashion site

fashion blog ideas

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The pressure is always on for new and existing fashion brands to deliver quality content online. Creating aspirational content that aligns with your brand identity and encourages conversions is a tall order, particularly in today’s saturated market. Companies that blog receive 97% more inbound links to their website, and have an average of 434% more […]

Why a 129 year old tyre company was the original content marketer

content_michelin

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Everyone has heard of the Michelin guide. For a restaurateur, receiving a single Michelin star is a huge success and sure to boost reputation and revenue enormously. But why is a company that produces car tyres the biggest name on a guide to high-end dining? For more than a century, Michelin have been giving us […]