Ask the Expert: Interview with founder of Dotmailer

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With so many innovative new ways to reach customers, many marketers wonder, is it still worth sending an email? The short answer: yes. Email marketing is alive and kicking, and if you’re not using it, you’re missing out. We caught up with Tink Taylor, Founder of email marketing platform- dotMailer to discuss why email marketing […]

How much do we really trust the internet?

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In 2016 it was estimated that 89% of British households had internet access, rising to 94% in London and the South East. With 82% of adults logging on daily or almost daily, the impact that the internet has on our day-to-day lives can’t be overestimated. Despite this, digital media continues to have an air of […]

20 blog post ideas for your fashion site

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The pressure is always on for new and existing fashion brands to deliver quality content online. Creating aspirational content that aligns with your brand identity and encourages conversions is a tall order, particularly in today’s saturated market. Companies that blog receive 97% more inbound links to their website, and have an average of 434% more […]

Digital Digest: Marketing roundup September 2017

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As we wave goodbye to August, we take a look at what happened last month in the world of SEO, content marketing and digital PR.     57% of traffic now from smartphones and tablets It’s been nearly two years since Google first announced that more websites are loaded on smartphones and websites than on […]

Why a 129 year old tyre company was the original content marketer

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Everyone has heard of the Michelin guide. For a restaurateur, receiving a single Michelin star is a huge success and sure to boost reputation and revenue enormously. But why is a company that produces car tyres the biggest name on a guide to high-end dining? For more than a century, Michelin have been giving us […]

How travel brands can win at content marketing in 2018

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We may only be part way through 2017 but content marketing professionals are already starting to look forward to the new trends and media opportunities 2018 might bring, to help get ahead in travel. Its made even more difficult with a staggering 94% of leisure travellers using more than one device when planning or booking […]

Using the power of social media to drive eCommerce

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Social media can make or break a brand. It’s estimated that 52% of online and offline purchases are influenced by Facebook alone, with nearly a third of shoppers actually purchasing items directly through social media platforms. Social media marketing has rapidly overtaken old-school methods to become one of the most cost-effective and user-friendly marketing techniques there […]

Digital marketing round-up: August 2017

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Now that July is over, it’s time for our monthly digital marketing roundup to look at the latest news and advancements in the ever-changing world of SEO, content marketing and digital PR. Google loves fake news! According to a recent report by Search Engine Land Google is giving top search rankings to fake list sites. […]

Ad-Rank wins prestigious Drum Search Award

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We are thrilled to announce our  win at The Drum Search Awards where we walked home with a shiny new award for  “Best Use of PR” for a SEO campaign. The award recognised the success of our PR campaign for Cruisedeals.co.uk which showed that living on a cruise ship is cheaper than living in London. The campaign, […]

How can organisations integrate their content marketing?

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Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]