How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]

  • Where to spend your budget in 2017


    There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high quality content across your owned media – your websites and social media channels – raises brand awareness, generates traffic and builds trust.

  • How product videos can improve conversion


    If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a […]

  • 30 tools for digital PR success


    Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement. We’ve rounded up 30 of our favourite tools, each of which attempt to make the whole process just that little bit easier and ultimately pave the […]

  • Digital iQ – Norwich networking


    Wednesday night sees Norwich’s Digital iQ networking Meet Up land at St Andrew’s Brewhouse, a free event open to all from 6-8pm. This month’s speaker is Ralph du Plessis of Red Mud Media, who will be presenting his essential tips on the most effective tools to use for content marketing, along with some best practice […]

  • How to successfully pitch PR stories to journalists

    We’re consistently reminded that journalists and publishers are busy people, with overflowing inboxes that are brimming with people wanting to get their story heard. So how can you make sure that yours is a pitch that stands out amongst the rest?

  • User-generated content in travel

    Travel Marketing

    From re-tweeting and re-gramming photos to harnessing the power of real-time customer engagement, it has never been so important for travel brands to make the most of user-generated content. Sharing content on social media networks has been the number one online activity for almost a decade, ever since it stormed ahead of adult content use […]

  • Free digital marketing conference in Norwich


    As the city’s digital landscape continues to evolve, Norwich-based digital marketing agency Ad-Rank Media is set to launch a free, bi-annual digital marketing conference, named Digital iQ. The first event takes place on Friday 3rd March 2017, running from 1pm until 6pm at The Assembly House. There will be 5 short presentations covering a range […]

  • 11 stunning interactive magazine examples

    We’re passionate about interactive magazines and believe that they have the potential to be the next big thing in content marketing. We’ve already discussed their benefits in comparison to page-turning PDF’s, with interactive magazines offering brands the chance to make use of full screen images, pop up copy and a great range of digital elements […]

  • Consumers boycott brands to avoid spam


    A new study by Ad-Rank Media has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust […]