Content marketing budgets set to increase in 2014

woman on laptop with phone in hand

Get in touch...

For a free consultation on how you can improve your SEO contact us today

  0203 39 39 250

  [email protected]

  @AdRankMedia

  Ad-Rank Media

Subscribe to our bi-monthly digital marketing magazine, Digital iQ FREE Digital IQ Magazine CLICK HERE

A recent survey carried out by the Content Marketing Institute and Direct Marketing Association found that approximately 64 per cent of marketers in the UK expect to increase their budgets in 2014.

This is supported by the findings that companies investing in high-quality content marketing were highly successful in 2013. The focus for content marketers this year has been primarily on creating high-quality content that can be shared across social channels.

The success of content marketing in the UK is apparent, with 94 per cent of all marketers adopting content marketing into their campaigns.

Social

Leading content marketing companies have stressed that future success will be partially determined by major social media campaigns to help maximise the effectiveness of quality content.

Twitter and LinkedIn were widely seen as the most effective social platforms for distributing content, with Facebook coming a near third. This will come as interesting news to content marketing agencies who are yet to tap into the world of LinkedIn.

Concerns

The survey reported that 49 per cent of content marketing companies were concerned with their ability to produce content that engages users, while 57 per cent anticipated that creating enough content would be their primary problem.

Surprisingly, the most successful companies have made it clear that producing high quality content isn’t their main concern but rather the ability to create enough content that will do well.

Related