Coach Holidays report 2019
Succeeding in SEO is not easy, but with time, effort and know-how, you will start to see some well-deserved results. With constant Google algorithm updates and industry developments, it’s crucial you keep ahead – especially in the travel industry. This report gives you useful insights on competition for organic search results, and analyses metrics to rank successfully in the Coach Holidays sector.
What our Coach Holidays report offers
- This sector has a large number of keywords you can target. To compete effectively, your content should be focused around the head keyword ‘coach holidays’ but also on location-based terms such as ‘coach holidays to France’.
- Content is one of the top-three ranking factors in Google’s algorithm, so it’s crucial you understand which type of content ranks well.
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What does our Coach Holidays report cover?
Data shows that the Coach Holidays sector follows a different trend to other travel sectors. There is a peak at the beginning of the year, followed by a drop-off, then another peak in summer and finally a decrease at Christmas. This trend suggests that consumers are likely to plan their holidays at shorter notice than other sectors.
The top three keywords that consumers search for in the Coach Holiday sector are:
- coach holidays 2018
- UK coach holidays
- coach holidays 2019
The above keywords suggest that to rank well in the Coach Holidays sector, companies should use ‘coach holidays’ plus the year. Based on this data, there is potential to start ranking for ‘coach holidays 2020’.
Who currently dominates the market?
National Holidays and Shearings currently dominate the market as they rank for 2,700 keywords, and they share 1,659 keywords between them – 892 more than the rest of their competitors. This is important as in general, the more keywords a company ranks for, the more traffic they are likely to bring in.
Content types in the Coach Holidays sector
Data from SEMrush suggests that images and reviews appear in 35% and 65% of results appear in the top 20 keywords for the sector. Therefore, for content to rank well it is recommended you include images and reviews/testimonials.
Google has become skilled at evaluating the quality of content – so you should ensure your content is high quality and authoritative to improve your search-engine rankings. In general, the more words on a page, the higher it will rank. This isn’t always the case, however, as both National Holidays and Shearings have a lower word count but they rank higher than Coach Holidays.
In this sector, there is a spread in how active the competitors are on Facebook. In general, the higher number of likes a company has on Facebook, the higher its ranking. This is evident with Shearings – it is ranked first and has 139,049 likes. Johnson Coaches, on the other hand, is ranked 11th and it has 2,782 likes. Coach Holidays is an exception as it ranks second and has 3,731 likes – an indication of an effective SEO strategy.
Authority and links
As well as content being one of the top-three factors of Google’s algorithm – the links you have pointing to your site from external sites is also a ranking factor. Link building is a crucial part of SEO as the more authority you have, the higher Google will rank you. The authority of a website is measured by Domain Authority (DA), which is determined by the number of links the website receives and the quality of them. The rankings of each competitor based on Domain Authority can be seen below (out of 100):
Shearings – 53
National Holidays – 43
Johnson Coaches – 42
Coach Holidays – 40
Harry Shaw – 37
Shearings and National Holidays have the highest DA and they also rank at the top for the number of keywords. Shearings also has the most links from every DA range and this is highlighted in it having the highest DA.
Key takeaways from this report include how the Coach Holidays sector having a large number of keywords that can be targeted – offering companies the opportunity to improve their search-engine rankings. Moreover, the top three competitors have a large presence on social media, so there is an opportunity here for companies to improve their presence and engagement.
Want more information?
You can read the full report by completing the form above, or you can contact Ad-Rank Media to discuss this report using the contact details below.
Chad Harwood-Jones (MD)
T: 01442 817080