Top keyword tips for financial services SEO

Financial_services_seo

In the personal loan industry where consumers are looking for experts they can trust, content marketing offers financial service businesses a platform to develop a positive brand persona. While SEO in financial services  is hugely competitive there are always opportunities to have your slice of the traffic, especially if your content strategy is underpinned by a […]

SEO tips for marketing in the construction industry

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It’s impossible to underplay the impact that the internet has had on the building trade. Where the industry once relied on word-of-mouth and print ads placed in local newspapers, the world wide web has since grown to become a digital hub of tradesman reviews, advertising and service information. The internet is often where your client […]

Ad-Rank wins prestigious Drum Search Award

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We are thrilled to announce our  win at The Drum Search Awards where we walked home with a shiny new award for  “Best Use of PR” for a SEO campaign. The award recognised the success of our PR campaign for Cruisedeals.co.uk which showed that living on a cruise ship is cheaper than living in London. The campaign, […]

The benefits of good product photography

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As an e-commerce retailer your products are the back bone of your business – so good product photography is a biggie. People remember 80% of what they see and 20% of what they read. This means that if you’re not delivering great images of your products, you could be missing out on some serious sales. […]

How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]

Product photography to shape your brand

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Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make […]

Effective teamwork: web dev and SEO

teamwork

Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved […]

Where to spend your budget in 2017

Digital_Marketing_Agency_London

There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high quality content across your owned media – your websites and social media channels – raises brand awareness, generates traffic and builds trust.

How to choose the right SEO agency

SEO_Agency_London

An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions […]

Top 5 e-commerce trends for 2017

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In an age of integrated social media, e-commerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the […]