How to grow your e-commerce business with digital PR

ecommerce digital PR

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It’s been predicted that in 2018 online purchases will account for 18% of all retail sales made within the UK. It’s great news for e-commerce businesses, yet the industry’s unprecedented growth has inherently led to a boom in the number of brands vying for valuable online real estate. The more competitors your business faces, the harder […]

Digital Digest: Marketing round-up December 2017

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The start of the festive season is an inherently busy time for the digital marketing industry. From Snapchat updates to controversial Christmas ads, here’s a look at the biggest news in SEO, content marketing and digital PR this December. Google hones in on mobile shopping results this festive season Google have this month announced new […]

7 common mistakes when writing a blog

common blogging mistakes

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Over 2 million blog posts are published every day, vying for the attention of readers in the hopes of converting words into leads, sales, advertising clicks, etc. If you’re reading this, it’s likely you’ve entered the blogging world to gain visibility in front of your target audience and build a content hub. But with readers […]

A how-to on effective competitor analysis

The why, what and how of effective competitor analysis

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It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service that’s relatively niche, zoom out and you’ll see that your brand is just a small part of its industry and contends […]

The top SEO ranking factors for 2018

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There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you’re in, some will have more impact on your search rankings than others. Google analyses each search query to establish which ranking factors are most appropriate, but research has […]

How do you measure the ROI of content?

content ROI

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As the industry becomes more and more performance-based, there is an ever-increasing pressure on marketing departments to demonstrate their return on investment (ROI). Yet 40% of marketing departments still rate proving ROI as their biggest challenge. With content marketing becoming a greater part of the overall mix, showing the value of these assets – whether they’re […]

Digital Digest: Marketing round-up November 2017

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As Halloween season ends and the chaos of Christmas marketing begins, it’s time for the next in our digital marketing round-up series. Here, we take a look at some of the biggest news October brought in SEO, content marketing and digital PR. Google have announced online-to-offline shopping features Just in time for the festive season, […]

The A-Z of content marketing and SEO jargon

checklist

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By its very nature, the world of content marketing and SEO can feel like a minefield to those with little experience. The industry is littered with SEO jargon, including acronyms and turns of phrase that are often difficult to pick through – particularly without a solid understanding of how content and SEO work together. Drawing […]

How to create a winning finance content marketing strategy

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In 2016 it was estimated that 89% of British households had internet access, rising to 94% in London and the South East. With 82% of adults logging on daily or almost daily, the impact that the internet has on our day-to-day lives can’t be overestimated. The financial services industry is definitely not well-known for engaging with consumers. […]

Digital Digest: Marketing round-up October 2017

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With September over and October starting to spring into action, it’s time for the next in our digital marketing round-up series. Here, we take a look at the latest news from the worlds of SEO, content marketing and digital PR. Google are ditching the ‘first click free’ policy Up until now, news providers have been […]