How travel brands can win at content marketing in 2018

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We may only be part way through 2017 but content marketing professionals are already starting to look forward to the new trends and media opportunities 2018 might bring, to help get ahead in travel. Its made even more difficult with a staggering 94% of leisure travellers using more than one device when planning or booking […]

Using the power of social media to drive eCommerce

Social media can make or break a brand. It’s estimated that 52% of online and offline purchases are influenced by Facebook alone, with nearly a third of shoppers actually purchasing items directly through social media platforms. Social media marketing has rapidly overtaken old-school methods to become one of the most cost-effective and user-friendly marketing techniques there […]

Digital marketing round-up: August 2017

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Now that July is over, it’s time for our monthly digital marketing roundup to look at the latest news and advancements in the ever-changing world of SEO, content marketing and digital PR. Google loves fake news! According to a recent report by Search Engine Land Google is giving top search rankings to fake list sites. […]

Ad-Rank wins prestigious Drum Search Award

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We are thrilled to announce our  win at The Drum Search Awards where we walked home with a shiny new award for  “Best Use of PR” for a SEO campaign. The award recognised the success of our PR campaign for Cruisedeals.co.uk which showed that living on a cruise ship is cheaper than living in London. The campaign, […]

The benefits of good product photography

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As an e-commerce retailer your products are the back bone of your business – so good product photography is a biggie. People remember 80% of what they see and 20% of what they read. This means that if you’re not delivering great images of your products, you could be missing out on some serious sales. […]

How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]

Product photography to shape your brand

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Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make […]

Effective teamwork: web dev and SEO

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Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved […]

Where to spend your budget in 2017

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There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high quality content across your owned media – your websites and social media channels – raises brand awareness, generates traffic and builds trust.

How to choose the right SEO agency

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An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions […]