Why internal links matter to your website

internal links

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Internal links are essential for any site’s SEO. Having an internal link structure that is bad or just plain non-existent can be catastrophic to your website. But why? Internal links serve several purposes. They drive visitors from page to page on your site, they help to establish a page hierarchy and they help to spread ranking […]

How to optimise your site for mobile in 2018

Optimise your site for mobile

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With an ever-increasing number of people using smartphone searches, coupled with Google’s upcoming mobile-first index, it’s more important than ever that websites are optimised for mobile. While mobile-friendly sites have been in the digital marketing sphere for some time, this year the trend will become even more prominent. Since the announcement of the gradual roll-out […]

Buyer Persona Vs. UX Persona

persona

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Personas are a way for companies to pinpoint who their customer base is and how they behave. Both the buyer persona (often also called the marketing persona) and the UX persona (or design persona) are important tools for content strategy. Buyer personas focus on defining who your customers are, across certain segments, to inform marketing decisions. […]

How to identify and fix orphaned pages

orphaned pages

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Orphaned pages are pages on your website that aren’t linked to by any of your other pages. If no internal links are pointing at a page, not only does it make it unlikely a site user will ever find it, it also means web crawlers like Googlebot may not find it either, and it prevents […]

Will brands master equality in their 2018 campaigns?

equality

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We live in an age of equality, or at least it’s easy to believe that until another big business makes an inappropriate ad or a campaign blunder. All too often businesses in the public realm are getting their messages very wrong, without considering the implications for different races, genders and minorities. These slogans, adverts and […]

Digital Digest: Marketing round-up January 2018

Ad-Rank Digital Marketing Digest

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The beginning of a new year brings with it a sense of change – and the marketing industry is no exception. From mobile ranking updates to voice search trends, here’s a selection of the biggest headlines from January. Google to make mobile page speed a ranking factor Google have announced plans to update their ranking […]

Content marketing blogs worth following

content marketing blogs

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The modern consumer wants to get to know you before they commit to your brand, making blogs important places for you to woo them with your content. And where best to look for inspiration and to stay up to date with trends than other content marketing blogs? Showing just how much the content you write […]

Travel SEO Winners & Losers of 2017

Travel SEO

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It’s been a tumultuous year for the UK, and internationally. One that began with the inauguration of Donald Trump as US president, featured a disappointing snap General Election for Theresa May, and saw political tensions – and temperatures – rise globally. And let’s not even mention the B-word. Those monitoring the impact of Brexit on […]

The Importance of Balancing Modern Consumers’ Online Demands

modern consumers' online demands

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With the introduction of the ‘snowflake generation’, into the consumer sphere, in which each and every person expects to be recognised and treated as individual and unique, there is an increasing pressure to reflect this generational trend within the online arena. Gone are the days when single mass digital marketing techniques would suffice. Today an unprecedented […]

6 Ways to Improve your SEO in 2018

SEO

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With the rate Google and SEO best-practice shape-shift, it’s always a good idea to have a grasp of tangible goals for improving your site’s ranking. With the new year in full swing, it’s the season for lofty resolutions that’ll light a fire underneath you. In terms of SEO, 2018 will be all about improving the […]