7 ways to make the most of semantic search trends

semantic search

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Semantic trends have played an increasingly central role in search for some time. Algorithms now have the ability to take whole queries into account, rather than simply focusing on specific keywords. By doing so, search engines are able to delve deeper into the intent behind each query, delivering tailored, highly intelligent results. 2013’s Google Hummingbird […]

What Facebook’s updates mean for your business

Facebook updates

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Facebook has had a particularly busy start to 2018, announcing a string of updates that have the potential to significantly alter news feeds and advertising. While Facebook’s commitment to improving the user experience seems unwavering, questions remain around what these changes mean for brands and businesses. Those that have long relied on the platform as […]

8 Key Components to your E-Commerce Marketing Strategy

ecommerce marketing strategy

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‘Make a great product, and they will come’ has never been less true than in today’s crowded marketplace. For e-commerce businesses, having a watertight marketing strategy is essential in getting your brand noticed and converting visitors into returning customers. A marketing strategy is something that evolves over time, incorporating the latest techniques and channels. As […]

Digital Digest: Marketing News March 2018

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We’re already a quarter of the way through 2018, and search engine and social media giants are pushing boundaries in the name of improving user experience. From shoppable social media posts to drastically condensed search results, here’s the biggest marketing news from digital and SEO in March. Facebook’s Mark Zuckerberg announces security changes in light […]

The history of RankBrain

RankBrain

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There’s no denying that Artificial Intelligence (AI) is changing the way in which we use technology. In October 2015, Google announced the roll-out of an AI algorithm called RankBrain that generates responses to search queries. Since then, this machine-learning system has continued to impact the digital marketing landscape and the way sites are optimised for […]

How to create e-books that generate leads

ebooks

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Creating an e-book is a significant undertaking for any business. From idea development to writing, design and promotion, e-books can be a drain on time and resources. Done well however, they have the potential to generate quality, high-value leads that result in a considerable ROI. E-books can be a hugely valuable asset for both B2B […]

Digital Digest: Marketing News February 2018

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Thanks to its association with all things romance, brands and businesses have been competing to encourage feelings of love from their users in February – often with mixed results. With some Google updates thrown in for good measure, here’s a run down of February’s biggest headlines in marketing, content and SEO. Google launches Mobile Scorecard […]

Will 2018 be the year voice search comes to fruition?

voice search

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As popularity in voice-operated devices grows, so too does the use of voice search. Google Assistant, Amazon Alexa, Siri and Microsoft Cortana are all paving the way for new voice-centric strategies within the world of marketing. In this blog, we look at what voice search could mean to SEO specialists and content marketers, before exploring […]

Why internal links matter to your website

internal links

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Internal links are essential for any site’s SEO. Having an internal link structure that is bad or just plain non-existent can be catastrophic to your website. But why? Internal links serve several purposes. They drive visitors from page to page on your site, they help to establish a page hierarchy and they help to spread ranking […]

How to optimise your site for mobile in 2018

Optimise your site for mobile

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With an ever-increasing number of people using smartphone searches, coupled with Google’s upcoming mobile-first index, it’s more important than ever that websites are optimised for mobile. While mobile-friendly sites have been in the digital marketing sphere for some time, this year the trend will become even more prominent. Since the announcement of the gradual roll-out […]