How can organisations integrate their content marketing?

Big brands like Coca-Cola, MTV and American Express are all winning the content marketing battle and it’s fair to say that money talks when it comes to content. There are some that feel content marketing is a ticking time bomb that isn’t sustainable, while others view it as the obvious successor to TV advertising. Whatever […]

  • Product photography to shape your brand

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    Whether you’re looking to improve your e-commerce product pages or engagement on social media, there’s no denying the importance of great product photography. As many as 67% of consumers consider image quality to be ‘very important’ when buying online, so investing in clear, high resolution photography is vital for brands and businesses looking to make […]

  • Effective teamwork: web dev and SEO

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    Working in collaboration will always bring with it its own challenges, as different minds, skillsets and personalities combine to bring about a shared outcome. Sometimes though, it can seem like web developers and SEOs are from different planets. Web development is crucial to making SEO work. When both are unison, technical issues can be resolved […]

  • Where to spend your budget in 2017

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    There’s a wealth of media online. Over 65 million blog posts were published in October 2016 on WordPress alone, so it’s important to make sure you stand out. Publishing high quality content across your owned media – your websites and social media channels – raises brand awareness, generates traffic and builds trust.

  • How to choose the right SEO agency

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    An SEO campaign has the potential to make or break the reputation of your brand, so choosing the right agency for the job is vital. While opting for those that rank highly in Google search may seem like the most logical step, taking the time to seek out an agency that shares the same passions […]

  • Top 5 e-commerce trends for 2017

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    In an age of integrated social media, eCommerce apps for just about everything and 24/7 online customer service, retailers must continually adapt the way they market and sell their products – or be left behind. 2017 is just around the corner and already looks set be a year of ground-breaking developments, designed to improve the […]

  • We’re award winners!

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    It’s official – Ad-Rank Media are now an award-winning digital content agency!  At last night’s UK Search Awards we went home with a shiny new award, recognising us for Best Use of PR in a Search Campaign. It was our work with CruiseDeals.co.uk, which showed that living on a cruise ship is cheaper than living in […]

  • How product videos can improve conversion

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    If the human brain processes images 60,000 times faster than it processes text, it is logical that including images and videos in your content strategy will have serious benefits. When a wall of text is too long, people may not stop and read it. Images may lack the depth of information needed to satisfy a […]

  • 30 tools for digital PR success

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    Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement. We’ve rounded up 30 of our favourite tools, each of which attempt to make the whole process just that little bit easier and ultimately pave the […]

  • UK Search Awards shortlist

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    In case you missed it, we’ve recently been shortlisted for not one but two categories at the prestigious UK Search Awards. In just over a week, on November 30th, we’ll find out if Ad-Rank Media are the winners of Best Low Budget Campaign and Best Use of PR In A Search Campaign for the 2016 […]