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Airport Parking report 2019

The world of search engines is ever-changing. With regular Google algorithm updates and changing consumer trends, it’s important to keep updated with new industry updates to ensure your content strategy is effective. This report covers useful points, such as seasonal trends and visibility which is essential for brands to understand in the Airport Parking sector.

What our Airport Parking report offers

 

Latest insights

  • Skyparksecure has the second-highest organic monthly traffic behind Manchester Airport’s website, although it ranks for 625 keywords more than Manchester Airport.
  • Purple Parking doesn’t rank for as many keywords as its competitors, but still has high traffic levels as it ranks well for high-volume terms.
  • Reviews and location are extremely important for airport parking as consumers want to ensure companies are reliable and trusted.

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What does our Airport Parking report cover?

Sector overview

Data indicates that unlike other travel sectors, the peak search volume for airport parking is not at the start of the year. There is a peak when the holiday season starts to approach and this slowly declines in the run-up to Christmas and the New Year.

The top five keywords that consumers search for are:

  • parking Manchester airport
  • Manchester airport
  • airport car parking
  • Bristol airport
  • Bristol parking

 

The above keywords suggest that to rank the in Airport Parking sectors it’s important to use location names such as ‘Manchester’ instead of a generic term like ‘airport parking’.

 

Who currently dominates the market?

Data shows that Airparks and Parkbcp rank for the most keywords but they have lower search traffic than their competitors. Manchester Airport, on the other hand, has the highest estimated search volume but only ranks for 179 keywords compared to 905 for Airparks. Competitor keyword rankings should be used as a key part of keyword research – by doing this, we get a good idea of the market and the keywords that dominate the sector.

 

Content types in the Airport Parking sector

Having high-quality content is crucial for SEO and to earn online visibility. From analysing the types of content, it’s clear that local results and reviews appear in 85%-95% of the top 20 shared keywords. Looking deeper, we can see that the easier the content is to read then search traffic is generally higher. This is noticeably evident with Skyparksecure and Airparks.

Facebook landscape

Brands that rank highly in this sector tend to have more engagement on Facebook. This includes more page links and the use of video content. However, as airport parking could be seen as a niche compared to sectors such as Villa Holidays, there is not much correlation between Facebook likes and their search-engine ranking.

 

Authority and links

Link building is an important part of SEO. The more you are mentioned by other sites linking to you, the more Google rewards you. However, Domain Authority (DA) plays an important role – you want sites to link to you that have a high DA. The rankings of each competitor based on Domain Authority can be seen below (out of 100):

 

APH – 56

Purple Parking – 49

Skyparksecure – 45

Parkbcp – 41

Airparks – 39

 

APH has the highest DA – this indicates that it has a strong backlink portfolio. The lowest of all competitors is Airparks which has a DA of 39, but it is not far behind. Although APH has the highest DA, it isn’t ranking the highest for keywords – this suggests that its content needs to be improved.

 

This sector report contains crucial information that brands in the Airport Parking sector need to know. In summary, Airparks and Skyparksecure dominate this space with a clear advantage based on the number of keywords they rank for. It’s apparent that there are a large number of keywords that can drive traffic in this sector – and there’s also a high level of competition.

 

Want more information?

You can read the full report by completing the form above, or you can contact Ad-Rank Media to discuss this report using the contact details below.

 

Chad Harwood-Jones (MD)

T: 01442 817080

E: [email protected]

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