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Digital PR is often a lengthy process, but can ultimately be broken down into three key steps – the planning and creation, pitching and distribution and tracking and measurement.
We’ve rounded up 30 of our favourite tools, each of which attempt to make the whole process just that little bit easier and ultimately pave the way to digital PR success.
Content planning and creation
Establishing a manageable PR schedule is the first step in ensuring that pitches are delivered on time and your story stays relevant to the time of distribution. The schedule will vary on the depending on the size and scope of your business, while keeping up to date with the latest keyword trends is a great place to start when brainstorming content ideas.
Canva users can quickly create attractive documents and designs, the likes of which can visually enhance pitches and releases.
Pitching and distribution
We’ve already shared our top tips for successfully pitching PR stories, in which we discuss the importance of researching your audience individually and tailoring your pitch in a way that suits their needs. Even if you’re using an automated emailing service, including personal touches such as salutations is one way of ensuring that your story stands out.
Vuelio is a great database to use when you’re beginning to pool relevant journalists in one place. Search by topic or publication and discover a catalogue of people likely to be interested in your story.
This web-based software comes in handy when finding the contact details of people that may be interested in your press release, with a handy toolbar plugin that locates email addresses from across entire root domains.
Prezly boasts a comprehensive PR software solution, allowing users to create, share and distribute press releases with limited fuss.
Tracking and follow up
Follow ups can be just as important as the initial pitch in digital PR. Having a system in place that allows you to see exactly who is engaging with your content is key, as is a reliable method of tracking relevant pick ups and mentions across a wide range of platforms.
Tagboard aims to give users the chance to track popular tags online, find relevant content and connect with key influencers within their field.
So there we have it – 30 tools for creating effective digital PR content. Contact us today to find out how our digital PR services could be of benefit to your business.
https://ad-rank.com/wp-content/uploads/2016/08/man-coffee-cup-pen.jpg36485472Chadhttps://ad-rank.com/wp-content/uploads/2017/02/logo.pngChad2016-11-28 12:47:252017-05-08 15:14:1030 tools for digital PR success
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