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Digital marketing has grown to become a fundamental part of any business.
While its landscape may seem difficult to navigate at first, there are plenty of tools available that promise to make things just that little bit easier. Still, deciding which are of genuine value to your business can become a task in itself.
Join us as we run through 150 tools that aim to contribute to digital marketing success – from content planning and creation to optimisation and analysis.
Wordpress is the most widely used Content Management System (CMS) out there. Benefits include a clean and intuitive interface, and a plug-in architecture that aims to provide the simple addition of complex functions and features. To find out more about why WordPress is so universally popular, check out 101 Logical Reasons Why WordPress Is The Best CMS.
From $15 p/m
Get Response allows you to create and distribute emails, newsletters and surveys in one place. There’s also the option to create lists of subscribers, with the aim that campaigns will reach the right people every time.
Screaming Frog’s SEO Spider Tool aims to crawl a website in the same way that a webcrawler does, retrieving important information which can then be exported and utilised in technical and on-page SEO.
User Testing allows you to watch first time users on your site and receive feedback. It’s a free service that aims to provide a fresh pair of eyes to look over any problem spots you may have overlooked yourself.
From $50 p/m
DeepCrawl collects data from your site and puts it in a report, flagging technical issues and notifying you of any major problems. This tool is the perfect starting point for ironing out even the biggest of wrinkles.
With over 310 million active users, Twitter is an absolute must-use for getting your content noticed. Every brand, business, news site and big-name celebrity are using Twitter, so there’s no excuse.
Twuffer allows you to schedule regular Tweets to your account, and only takes a few seconds to set up. Set up a week or month’s worth of Twitter activity at once and manage your time more effectively.
Free for teams with 15 members or fewer, Asana aims to give users the chance to not only record and track the progress of tasks and projects, but also to download relevant data to analyse later.
LastpPass is a password saving and sharing browser plug-in. Whether it’s a content management system or a shared social media account, giving users a password via LastPass has an added level of security.
From $10 p/m
Unusually, accurate keyword trackers are hard to come by. Serpfox is by no means perfect – reporting, for example, is perfunctory compared to some other paid options – but the data is usually pretty solid.
Clickmaps and heatmaps help to point out the average user journey towards a conversion. CrazyEgg aims to provide an in-depth analysis that can lead to site optimisation and a higher engagement rate.
From $120 p/m
Track, analyse and optimise campaigns in one place. Kissmetrics helps to make the most from your marketing strategy by identifying what works and what doesn’t across a wide range of platforms.
Mixpanel is considered to be the world’s most advanced tool for web and mobile analytics, aiming to offer a simple interface that eliminates the need for complicated Structured Query Language (SQL).
Eloqua is a marketing automation tool that enables users to plan and execute campaigns in a way that engages the right audience.
So there we have it – 150 tools that aim to make digital marketing a less painful process. We’d love to hear some of your favourites, or you can contact us to discuss how our digital marketing solutions could be of benefit to your business.