The ever-changing nature of digital media and marketing dictates that remaining competitive requires keeping up to date with all of the latest innovations and evolutions in the industry.
Luckily, there are events scheduled throughout the year which cater specifically to educating interested parties about every aspect of digital marketing, from SEO and social media to analytics and web design.
Why not fill your 2015 calendar with chances to improve your knowledge and know-how of the industry, as well as making some vital networking contacts in the process? Here are ten of the best events from the upcoming six months of the year:
What: SES Conference
About: The SES Conference brings together more than 50 speakers from the biggest multimedia brands, agencies and service providers, to give you useful practical tips and tactics on how to improve your campaigns with immediate effect. Every aspect of digital marketing will be covered over the three-day event, allowing attendees to learn invaluable new skills and create exciting new business connections.
When: 9th-11th February
Where: Park Plaza, Victoria, London
All Access Pass £1,599
Platinum Pass £999
Single Day £849
Training Workshops (full day) £899
Training Workshops (half day) £599
What: How to Build a £1m Creative Agency
About: This quarterly event aimed at agency owners gives insider tips from established digital marketing individuals on recruitment and profit maximisation, including how to find and nurture the best talent, how to increase your client base and how to run more profitable projects.
When: 24th February
Where: One Alfred Place, London
What: Technology for Marketing and Advertising
About: This two-day event is the largest multi-channel marketing, advertising and media conference in the UK. It is comprised of 12 different learning modules, all of which are CPD-accredited, covering SEO, email marketing, social media, pay-per-click, content marketing, marketing automation, analytics and user experience.
When: 25th and 26th February
Where: National Hall Olympia, London
Price: £25 per module
What: Big Data and Innovation
About: This event, hosted by the Future Thinking in Digital Marketing Meetup Group, is aimed at demystifying the much-spoken-about but little-understood phenomenon of Big Data, allowing attendees to grasp its concepts easily and implement them immediately to get ahead of the competition.
When: March 31st
Where: Horniman Pub, Hays Galleria, London
What: DotYork Conference 2015
About: This meeting of minds will discuss all things digital and web based, with a focus of web creativity and web design. Over 300 of the UK’s very best and brightest designers and developers will be in attendance, allowing for easy and invaluable networking opportunities.
When: 9th April
Where: The Grand Opera House, York
What: Brighton SEO
About: This free event is comprised of a series of training workshops and conferences geared towards understanding every aspect of search marketing and search engine optimisation.
When: 9th and 10th April
Where: Brighton Dome, Brighton
What: Marketing Week Live 2015
About: This comprehensive conference will feature presentations from big brand names on all the marketing challenges faced by those in the industry, including personal B2B marketing, improving customer satisfaction and marketing on a shoestring. The presentations will be followed by an interactive panel-led discussion and accompanied by a Marketing Academy conference and two supplier-led theatres.
When: 29th and 30th April
Where: Olympia Central, London
What: Digital and Web Analytics Summit
About: This free two-day event will explore the difficulties and solutions of collecting and interpreting marketing data, with an overall emphasis on effective web analytics. Guest speakers include data scientists from Channel 4 and Booking.com, as well as the head of digital analytics from ticketmaster.com.
When: 13th and 14th May
What: Social Media Forum Europe
About: With 2015 speakers from Adidas and Oxfam in attendance, the #SMF Europe has established itself as one of the essential events on the UK calendar for high-level strategic advice on social media marketing techniques. As well as giving valuable insight and information into existing methods, the conference will also explore potential new technologies and platforms.
When: 8th and 9th June
Where: Vinopolis, London
Price: Two Day Pass (Early Bird) £695
One Day Pass (Early Bird) £445
Conference Materials £250
What: SAScon 2015
About: Now in its sixth year, the Search, Analytics and Social Conference aims to unite more than 300 of the UK’s finest marketing professionals and enlighten its attendees as to the insider tips and tricks through a series of keynotes and presentations. Focus will be largely on social media, analytics, pay-per-click and SEO.
When: 11th and 12th June
Where: Manchester Metropolitan Business School, Manchester
Price: One Day Pass £125
Two Day Pass £195
Make sure that 2015 is the year you seize control of your business and its digital media marketing direction by visiting as many of these eye-opening events as possible. With events to suit every budget, there’s no reason not to take advantage of the vast amount of experience and knowledge out there and position your business at the forefront of digital marketing innovation.